Graphic Design
    
SCHEDULE  
Wed. Oct. 22 15 drawings of award winning logos
Fri. Oct. 24 work day
Mon. Oct. 27 Thumbnail studies and three LOGOS, printed one to a page. Page layout discussion.
Wed. Oct. 29 preliminary critique of letterhead
Fri. Oct. 31 work day
Mon. Nov. 3 Final critique for logos and letterhead
Wed. Nov. 5 Color Separations
Assignment Five  
Logo and Letterhead    
 
Design logos or logotype and create stationary for three businesses:
1) For your own free-lance graphic design practice or some other business.
2) For an insurance company. Pick one and research on the internet.
3) For a record company or musician/band. Make up your own name. Decide its personality.
         
Stationary is to be presented according to the following format;
  —Print out on tabloid size paper (preferably the paper on which the stationary will be printed).
  —Arrange the three elements – the letterhead, envelope and business card – in a way that clearly presents the design of each.
  —You may use black and one or two other colors.

—Envelop must meet postal regulations. Find out what they are and be prepared to explain in class on Monday, March 26.
         
  Develop a data sheet for each company. Describe its personality or charac-
ter. Who is the audience? What is the market? What is the product or
service? Complete for logo due date but turn in on final due date.
   
  Read around page 504 in The Art of Looking Sideways, by Alan Fletcher. Several copies of this book may be found on the south shelves of the Design Center. They are to remain in the Design Center. You will find several chapters relevant to graphic design and logos, near page 504. Read them and look at the pictures. Peruse the two volumes called the Big Book of Logos. Don’t neglect your research.
   
  Draw, either by hand or on the computer, replicas of 15 award winning (juried into published collections) logos. Consult the logo books and design annuals in the design center. Please do not remove books or magazines from the design center.
  Make a collection of logo inspiration in a small (4”x4”) 50 page sketchbook. Make copies of logos and glue several to a page or draw ideas for logos on a page. Print computer designs and cut and past them to pages in your book. Fill up to 50 pages.
   
Logos:        
 

Businesses of all sizes use symbols reproduced on all printed material to represent their produce or services on the market. The objective is to establish a unique identity, distinguishing themselves from their competitors. Logos are reproduced on letterheads, business cards, invoices, and receipts. Larger companies will apply them to trucks, packaging, labels and advertisements. The logo may be reproduced on a large scale as on a billboard, and may be made small enough to be printed on a promotional object like a pen or a lapel pin.
 
 
 
 
         
  Logos concisely present the content which is most relevant to the company, whether it is the service provided, or the inventiveness of the product or sense of tradition to which it adheres. The designer may have to discover that content. Sometimes the name of the company is considered most important. An abstract symbol may best express the company’s attitude.
         
Other criteria:        
  —One of your designs must incorporate a logo that is the name of the company (the logotype). Alter the type to make it distinctive, and to express the character of the company.
     

Typical format for laying out stationary on tabloid size paper.
  —One of your logos or business card designs must incorporate at least two colors (or one color and black).
   
      —Make a lot of thumbnail idea studies. 10 serious thumbnail ideas for each company, either hand drawn or computer generated, constitutes part of the research for this assignment. Continue to generate thumbnail ideas. Your final logo may vary greatly from any of the thumbnails you submit.
   
—Do research. Look at a lot of logos. Study the graphic design magazines in the studio and in the library. Spend time with the Communication Arts design annual and the Print Magazine regional annual.
   
—DO THIS ON YOUR OWN: Collect distinctive logos cut from or copied from Magazines or some other source of advertising.
     
  —On Preliminary due date for logotype and logo: Print each on a separate sheet. The logo should be as large as possible, centered on the sheet, with about a one inch border around the edges. Display at beginning of class.
   
  —On Preliminary Critique for all stationary designs (letterhead, envelope, business card):. You should have a sheet of thumbnail drawings for each logo, a data sheet for each company, logos presented separately and a tabloid size print of the stationary (letterhead, envelope and business card).
         
(second part, explained in class – color separations of one multicolor business card.)