Graphic Design    
  Assignment Seven
    Typesetting for Expression
    Examine Chapter 8, “Typographical Journey”, in Digital Color and Type by Rob Carter.
  Objectives:    
    1. Explore filters and effects for creative layout in Illustrator.
    2. Practice controlling the reading speed of the viewer by altering the arrangement and other design elements associated with typesetting.
    3. Express the content of the text through typography
    4. Develop continuity through a series of two page spreads.
       
  Procedure:    
    1. Choose three proverbs from the book of Proverbs in the Bible.
       
    2. Creatively typeset the proverbs each on a two page spread based on the CD book (5" square).
     
    3. Design the spreads so that they look like they would go together in a book, that is, create visual continuity: devise a color scheme, or a compositional structure or etc. to tie the pages together.
   
    4. Practice by doing ideas based on five or six different proverbs. Pick the three that work the best. Narrow it down to a style that will work with each proverb.
     
    5. Set up your document as a horizontal 8.5 x 11" page. .
   
    6. Set type in shapes, set type on a path, vary the fonts, size, spacing, add color, use filters, gradients.
     
    7. Do not use pictures to express the content. Use rhythm, spacing, and variation to control the reading. Use figure/ground reversal, word illustration, and other tricks to do two things: one) be expressive, two) control the speed and pattern of reading.
     
  First Due Preliminary viewing and critique: Friday, May 6.
     
    Remember: use the design process that has been promoted in previous assignments. Do thumbnails, research, thumbnails, and proof read. Your final product should be finished, and without error.
     
  Final Due Date:
Monday May 9. Print each on a separate page using Blanche.