Graphic Design
	Assignment Six
		Typesetting for Readability
		Read in Carter's Digital Color and Type: pages 15 - 17 and 150 - 161; on readability or legibility and other rules for using type. Also read in Samara's Typography Workbook: the chapter entitled "the typographic grid" starting on page 66. Review in Typography Workbook: "the spatial mechanics of paragraphs starting on page 33.
	Objectives:
		1. Learn rules for typesetting blocks of text and columns.
		2. Explore the various levels of readability based on font size, leading, etc.
		3. Use proper typesetting punctuation and symbols.
		4. Integrate an image with the text.
	Procedure:
		1. Write a 500+ word summary of the significant contributions of a graphic designer found in the list below. Include some biography in your short essay.
	Go here for instructions:	WORKING IN INDESIGN
	examples:		Saul Bass – title and poster Alexy Brodovitch – publication Frederick Goudy – type design Alexander Liberman – publication Paul Rand – identity and book design Rudy Vanderlans & Zuzana Likco – publication and type Matthew Carter – type Massimo Vignelli – packaging, industrial design Tibor Kalman – conceptual and product design Clemment Mok – information and interactive Edward Tufte – information design Phillipe Starck – industrial design Auriea Harvey – web site Charles S. Anderson – Minneapolis based designer El Lissitzky – modernist designer, Bauhaus teacher Jan Tschichold – typography and information design Mike Cina – web design, typography
		2. Typeset your essay into a two page layout. Each page should be 8 inches square so the layout will be 8” x 16”. Set it up on a tabloid (11” x 17”) page size. Typeset the majority of the text into blocks and use the rules for the greatest legibility and readability. Do not plagiarize. Create your own summary.
		3. Add at least one image, perhaps a photo of the artist and/or of some of the artist’s work. Download from the internet an image to go with the text. Layout the text and image on the page. Either wrap the text or set the image in a separate column space. You may use type or image decoratively but do not allow the decoration to infringe on readability.
		4. Use proper typesetting of punctuation.
		5. AVOID orphans, widows, and unreadable line lengths.
		6. Use grids to establish the column widths and to create an ordered structure to your page layout.
		7. This assignment is a test of your ability to discover and apply the published concepts associated with typesetting for readability. Include with your final artwork a statement explaining your choices and citing the sources that you used.
		Remember: use the design process that has been promoted in previous assignments. Do thumbnails, research, thumbnails, and proof read. Your final product should be finished, and without error.
	Essay:	Have essay completed by Wed. Nov. 12, post on website. (as html webpage, not word document)
	Preliminary Due Date:	Monday, Nov. 17 —preliminary critique of two page spread. Have typsetting for readability printed and hung on bulletin board at the beginning of class.
	Readability Due Date:	Wed, Nov. 19—have completed, revised typesetting for readability, two-page spread of essay with image(s).