The Stereotypes Inc. has concocted a new radio frequency identification device that will be incorporated in a piece of clothing such as a shoe rather than the human body. We feel this will benefit many companies as well as their consumers, without the cost of such a procedure that implants a RFID Chip under the skin. We also recognize that many people may be more comfortable with the device in their clothing. This document will provide research that was done on our product ensuring that consumers will want to purchase our product, and other information we as a company thought was important to be aware of.
First we need to address what exactly RFID is. Radio Frequency Identification is a generic term for technologies that use radio waves to automatically identify people or objects. We are aware of the many different methods that are available. We found the most common method is to store a serial number that identifies a person or object, and perhaps other information, on a microchip that is attached to an antenna. The antenna enables the chip to transmit the identification information to a reader. The reader converts the radio waves reflected back from the RFID tag into digital information that can then be passed on to computers that can make use of it. Our product will work in a similar way. Our company will be placing a RFID chip in a persons shoe which holds information as to what the individual likes or dislikes, items purchased in the past month or so, and also future items that may need to be purchased. This will benefit the consumer in the way that when they enter a store, the employee will be aware of what the consumer wants or needs, enabling them to be more understanding of the consumer.
Our RFID chip will be able to store more information than most RFID tags out there. We found that most tags store 2KB of data, just enough to hold some basic information about the object it is on. We have advanced our RFID chip incredibly so it can store things such as items purchased, likes or dislikes, and possible future items that need to be purchased. This will greatly cater to our customers needs.
Our Company has also taken the time to research one of its possible users, Wal-Mart, who has already placed an Electronic Product Code that is powered by RFID technology in their stores. We found that Wal-Mart had a 16% decrease in out of stocks, and that out of stocks were replenished 3 times faster using this EPC. They have also decreased their excess inventory substantially. With these findings, our company can feel confident that our RFID chip will be a success.
We also thought it was important to address the history of RFID chips. We found that as early as the 70's people implanted these chips in animals to track their ID and temperature. This way the animal's health and ovulation could be determined. Automatic feeding was also done through this process without the risk of overfeeding. Some other applications that fed off this were identification of fleet vehicles, automatic toll collection on highways, and even the remote less key entry for easy vehicle access. By the mid 1980's the RFID focus shifted to performance improvement, and cost and size reduction. Today Texas Instruments and Motorola are companies that use and apply this technology.
The Stereotypes Inc. understands that their consumers may be worried if this is a safe product to use. We have found that RFID uses the low-end of the electromagnetic spectrum and the waves coming from readers are no more dangerous than the waves coming to your car radio. We feel this is important to note and will make sure all of our consumers are aware of this so they can feel safe using our product.
As with all technology, our company can expect that in the future there may be some cases of possible hackers. We do recognize that with other technologies, when such tools become widely available, hackers could use a handheld device and the software to mark expensive goods cheaper and walk out through self checkout. Underage hackers could also attempt to bypass age restrictions on alcoholic drinks and adult movies. All of these things could be made possible through the new technology that is arising. However, our product only stores personal information that won't be harmful to stores or consumers if there was a possible hacker.
Overall, we feel confident that our product will be widely used and more often than not used more than other methods RFID offers. This new technology will be beneficial for businesses to keep track of their customers and cater to their wants and needs. By having this knowledge about their consumers, companies can make sure they have a sufficient stock of items that may be purchased later as well as similar products to ones already purchased. Our RFID chip is the wave into the future.

Bibliography
Financial News Press Release. Friday October 14, 2005, 1:44 PM. Wal-Mart Stores Inc.
www.rfidjournal.com/article/articleview/207 - 66k - Nov 27, 2005
news.com.com/ RFID+tags+become+hacker+target/
http://members.surfbest.net/eaglesnest/rfidhist.htm