The idea of equipping shoes, hats, and persons with these little tags known
as RFID tags (Radio Frequency Identification) is only one of recent discussion.
These tags would be used for commercial use and could be able to tell all the
information of a potential customer the second they walked in the door of their
store. These tags lead the way to a whole new level of understanding the customer
and meeting needs.
The way that this will impact society is how many people will think it is a
violating privacy of people or how it is displaying unwanted information to
unwanted users. Although it is just the stores and commercial retailers, the
idea could spread like a disease and catch on everywhere.
The idea of tagging is much like cellular technology right now. With cell phones,
you can get minimal information if needed, but with tagging, you would be able
to see what size, favorite colors, name and address, etc. Many consumers may
find that this is a breach of privacy allowing retailers to find out information
about them that they wouldn't otherwise share.
Since tagging is such a new idea, it is impossible to really know the effects
it will have on society. People may see tagging as a way to for the government
or commercial retailers to control the consumers. This could lead to new levels
of government control, organization, testing, etc. The world may not be ready
for this kind of technology either. The only tagging that has been done up to
this point is that of tagging animals and following their movements and how
they live. For retailers to make the jump from wild animals, to civilized human
beings may shock or even worse, offend many people.
Many companies to this day have experimented with tagging. A company out of
Toronto is using tagging devices to tag luggage for passengers on airplanes.
Other government agencies are using tracking devices to track the movement of
illegal drugs.
Commercial retailers such as Hollister or Abercrombie and Fitch, however, have
not used tagging to gain information about a customer as they walk in the door
yet. That idea has not yet been introduced to our society. This having your
information displayed for others to see as you walk into a store may concern
American citizens. Since identity theft is such a popular crime in America,
too many people may not approve of having someone other than himself or herself
to see their personal information.
The way that this could be avoided though, is to make it optional. For a small
fee you could have a chip placed in an article of clothing that you would wear
frequently while shopping in the store. Not everyone would have this chip put
in clothing. It could either be put in your shoe, hat, or other random article,
but it will still be able to be identified the second you walk through the store
door.
As a whole, RFID tags in clothing should be generally accepted by most of society.
The impact this will have on society will most likely be a laid back sort of
view of the product. Since it is not mandatory for every person to have one
of these tags, most citizens shouldn't care if others are using these tags or
not.