Voice & Tone for Blogs
Blogs should be one of the most conversational areas of Bethel’s website. They’re the one place where we can break away a bit from the typical Bethel style to reflect the unique personalities and voices of the authors.
We try our best to make Bethel’s voice consistent throughout the website.
Blogs, however, must also convey the individual personality of the author. Feel free to make adjustments that reflect your own unique voice as a member of the Bethel community.
When users visit blogs, their expectations are different than when they visit webpages or receive emails. Our tone should accommodate the feelings of our blog readers.
So what tone should we convey when writing blogs? Let’s start by thinking about our users.
Blogging is one big conversation...
Users come to a blog to hear from a person about a topic that interests them. They expect to come away informed, delighted, or entertained.
Often, they also want to read comments, post their own, and be part of the conversation.
Your blog should have a personality...
People are attracted to other people—they want to see your humanness and quirks.
- Think about what aspects of your personality your blog should represent.
- Be authentic.
- Write what you know about so you can sound authoritative (but not overconfident).
- Use contractions. Write like you'd speak to make your personality come through (unless your personality is super formal and your readers dig it)
- Be consistent. Your readers build affinity with your personality. They want to know what to expect when they return.