Rules for Web & Email Writers
If you update the web, write emails, or contribute content to any one of our web channels, here are your 6 main responsibilities.
Care for Your Info
Authors and content contributors are responsible for ensuring that the info they provide is accurate and serves their audience. Web Services doesn’t have the resources to check all the facts when pages or emails come through for review—we trust that you know your information best.
- Review your content regularly.
- Double check links, dates, names, and other details in your email or on your webpage.
- Check the Web Services blog to keep up with writing best practices and more.
Care for Your Audience
You know your audience best. That's why Web Services relies on you to tailor your webpages and emails to the needs and feelings of your users. Each page or email should have a clear purpose that ties back to a goal that your user is trying to accomplish.
Care for the Rights of Others
You’re responsible for making sure your content and communication compiles with any copyright, privacy, intellectual property, spam, and libel laws. If you’re unsure about something, email email@example.com before you post.
Care for the Concerns of Others
From time to time, Web Services will receive questions about a webpage you manage or an email you sent. Perhaps someone found a broken link. Maybe another office feels they should be included in your process. We'll pass these requests along to you, and we trust that you will respond, ask follow-up questions, and make any necessary changes.
Care for the University
Whether you’re blogging as an expert in your field or sending an email to alumni, your communication reflects Bethel’s brand. All communication on university channels should represent Bethel in a professional and truthful manner.
Care for Web Infrastructure
To keep such a large system running, we all must try our best to adhere to standards that keep Bethel's website, blogs, and emails usable for our visitors. There are also a few situations when you must consult with Web Services:
- Questions about laws, compliance requirements, and Bethel web policies
- Collecting money online
- Researching or requesting new web technology
- Hiring personnel to manage or update web channels
- Making major web architecture changes
- Voice & Tone
- Rules for Web & Email Writers
- Bethel Style Guide
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