Web Content

When we refer to web content we’re talking about content that lives on Bethel’s public website.

We know that writing ace web content is a lot harder that it seems. So we’ve put together some resources to help you out when you’re writing new pages and making edits.

Anatomy of Webpage

Learn the basic requirements and components of a Bethel webpage. Plus, you'll find tips for formatting your page using headings, lists, and more.

Voice and Tone

It’s our goal that all Bethel webpages sound like they’re written by people for people.

So we’ve compiled some voice and tone tips and tricks to help you think about what your users are feeling and how your content can respond.

Sketch Drawing

Write for your users. Think about their needs, wants, motivations, emotions, and intentions.