Helping Users Complete Tasks
Many users come to our site because they want to complete a task. Usually, they want to perform their task as quickly as possible so they can get on to more exciting things. Who isn’t delighted when completing an online task is way easier than you thought?
The key is to think about how your user is feeling and what they want to accomplish. Here are a few common tasks to get you thinking.
How do I apply?
The user is interested in applying to Bethel. They want to know what we need from them to apply, and they hope to move through the application without problems. We need to assume that they don't know a lot about Bethel and how we operate. They’re still in the learning phase. And we’re still trying to court them.
How do I accept my loan?
Users take on loans because college is expensive. We often find parents completing the financial aid steps after a long day at work and, maybe, some frustrating conversations with their student about the college search process. Perhaps they’re sitting with their student at the computer figuring out the process together. Anything having to do with large sums of money makes most people a little stressed.
How do I give to Bethel?
They’ve come to Bethel’s site to make a donation. If they’re trying to figure out how to give, it’s fair to assume that they’ve decided Bethel is a place they’d like to support. They’re looking for us to make it easy. They want to know we’re credible so that they feel confident in their giving.
How do I change my meal plan?
Your user has come to Bethel's site to learn how to complete a very specific action. They already know about Bethel and have a relationship with us. They assume that we know who they are. They assume that the process shouldn’t be complicated.