Announcement
Bethel University has contracted the nationally known firm mStoner to redesign and relaunch Bethel’s online presence.
“As
we analyze needs around the institution, it’s clear that a web redesign
is vitally important to improving our recruitment efforts, academic
endeavors, and communication with alumni, students, donors, parents,
and other constituencies,” said Bethel President Jay Barnes. “We have
to make sure we are employing the best strategies to move Bethel
forward in this challenging economy, and we believe that a new approach
to our website is key to that momentum.”
Bethel chose mStoner to
lead its redesign efforts because of the company’s proven experience in
Internet strategy and web development for higher education institutions
across the country including MIT, Kellogg School of Business
Management, Concordia College-Moorhead, Columbia University, Princeton
University, Mount Holyoke College, University of Michigan, and many
others.
“The web plays a central role in all we do as a
university, from increasing the effectiveness of our classroom
experience to recruiting future students to improving our communication
of information internally. We’re excited that this redesign will move
us forward to ensure we are current and competitive,” said Senior Vice
President for Communications and Marketing Sherie Lindvall.
The redesign process, which will be facilitated and organized through Web Services
(a team comprised of communications and marketing and ITS staff), will
begin April 14-16 when representatives from mStoner come meet with
groups of students, faculty, staff, alumni, administration, and others
from all of Bethel’s campuses. The complete redesign process will take
approximately one year including strategy development, creative
production and technical analysis, buildout of the new site, and
training and next steps for maintaining and updating the site long-term.
“mStoner
has a proven process for listening to stakeholders in the redesign
process and working toward an end product that meets the many needs of
universities today. We’re confident the work they will do will result
in a final product that advances the entire university,” says Bill
Doyle, Vice President for Information Technology Services.