Email: m-harris@bethel.edu
Job Titles
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Professor of Business, Department Chair
Business , College of Arts and Sciences
Highlight
Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.
Started at Bethel
2005
Education
- University of Wisconsin - B.A. in Journalism, Advertising, 1985
- Washington University - M.B.A., 1992
- University of Minnesota - Ph.D. in Strategic Marketing Communications, 2007
Areas of expertise
Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.