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Role of Religion in the Workplace: A Look at the Advertising Community in Minneapolis

Date Tuesday, April 25, 2017
10:20 - 11 a.m.
FeaturingAmy Poppinga, Instructor of History, and Mary Ann Harris, Associate Professor of Business
Location University Library Fireside Lounge
Instructions for GuestsView maps and directions to University Library Fireside Lounge.
SponsorsFaculty Development and Friends of the Bethel University Library

Event Description

The focus of this exploratory research effort was to collaborate between humanities (history) and business (marketing) to better understand the practical issues around the role of religion in the workforce. The initial hypothesis before conducting research was that many marketing agencies still operate with the same ethos around religion that has existed for decades: religion is basically ignored. We sought to determine why an innovative field like marketing/advertising continues to ignore religion as a key shaper of culture? How might business schools/academic departments begin to help influence organizational culture to better address this issue?

In our presentation we will offer an overview of our project, with our central focus on our findings and their implication for curriculum at Bethel.

Questions?

Contact Ann Gannon at 651.635.8717 or agannon@bethel.edu.