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The Impact of Advertising on Value Formation

Date Thursday, February 15, 2018
11:15 a.m. - 12:05 p.m.
FeaturingDr. Mary Ann Harris, Associate Professor of Business, and Morgan Johnson, CAS senior business major
Location University Library Fireside Lounge - View maps and directions
Instructions for GuestsView maps and directions to University Library Fireside Lounge.
SponsorsOffice of Academic Affairs and Friends of the BU Library

Event Description

Dr. Mary Ann Harris, Associate Professor of Business, and senior business major Morgan Johnson were recipients of the 2017 Edgren Scholarship. They spent their summer analyzing award-winning television ads to determine patterns in the values these messages portray. They will share results and implications for the industry.

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Questions?

Contact Ann Gannon at 651.635.8717 or agannon@bethel.edu.