Blogs should be one of the most conversational areas of Bethel’s website. They’re the one place where we can break away a bit from the typical Bethel style to reflect the unique personalities and voices of the authors.
We try our best to make Bethel’s voice consistent throughout the website.
Blogs, however, must also convey the individual personality of the author. Feel free to make adjustments that reflect your own unique voice as a member of the Bethel community.
When users visit blogs, their expectations are different than when they visit webpages or receive emails. Our tone should accommodate the feelings of our blog readers.
So what tone should we convey when writing blogs? Let’s start by thinking about our users.