Helping Users Find Specific Details
Users come to the web to find specific facts. Maybe it’s a prospective student who already knows what they want to study and is looking for information about that major at Bethel. Maybe it's an alum who wants to know what time Festival of Christmas starts. Maybe it's a current student who is wondering how much different meal plans cost.
Our tone should adapt to the mindset and feelings of users searching for specific information.
I'm looking for info about an academic program...
There are a few possible audiences for academic department sites, including prospective students, parents, and current students. But all of these audiences are visiting academic department sites for the same reason: to learn more about that department. They want to know what that department teaches, what it values, and what it’s up to.
I'm looking for stats and facts...
Users are expecting to find facts and information. They don’t want to have to dig for it, or guess at the meaning of the content.
I'm looking for event details...
Users will visit event pages for a few different reasons. Maybe they saw an advertisement for the event and want to know more about it. Maybe they’re looking for something to do and know that Bethel hosts fun, high-quality events. Maybe their son or daughter or friend is performing and they’re trying to find out what time the event starts.
- Voice & Tone
- Rules for Web & Email Writers
- Bethel Style Guide
- + Web Content
- + Blogs
- Contact Us