Helping Users Learn About Bethel
What tone should you use when you're helping your user learn more about Bethel? It's helpful to start by putting yourself in their shoes.
It's likely your user has little to no past experience with Bethel and wants to know more about us. What are we all about? What do we do here? What’s life at Bethel look like?
Here are some ideas to get you started.
I want to learn about the university...
Your user is interested in learning about Bethel. They may not know much about us, so we have to do our part to build credibility and gain trust. This means we should avoid marketing-heavy phrases or pushy language.
Explain Bethel like you would if you were talking to a new friend over a cup of coffee (or tea for the coffee averse).
I want to learn about student life...
People visit Student Life pages for a lot of reasons, but if they’re looking for general information about Student Life, chances are good it’s a prospective or incoming student wondering what life at Bethel is like. They have questions about the community, about activities and events, ways they can get involved, etc. Basically, they’re trying to imagine themselves here, to figure out where they fit.
I want to learn about spiritual life...
Users come to the Spiritual Life site because they want to know, quite simply, about the spiritual life of Bethel. What do we value? What opportunities for spiritual growth, care, and fulfillment do we offer? How can people get involved?
- Voice & Tone
- Rules for Web & Email Writers
- Bethel Style Guide
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