Julie Hedlund

Job Title

  • Associate Professor of Business
    Business College of Arts and Sciences


Julie has 30+ years of business and marketing management experience, including work with Fortune 100 companies, ConAgra and 3M, and as a partner in Minneapolis marketing consulting firm, Market Street Partners. Most of Julie's career has been focused in the areas of business/market development, brand management, and advertising. She has worked in over 30 different industries, and with hundreds of businesses, both large and small.

Started at Bethel



  • University of Nebraska-Lincolin - B.S. in Business Administration, 1979
  • Cardinal Stritch University - M.B.A., 1990

Courses Taught

Principles of Marketing, Global Marketing, Brand Management, Sales and Sales Management, Marketing Seminar

Certificates and Licenses

Minnesota Department of Education - Business Education Teaching License 2015-2022

Professional Organizations, Committees, and Boards

Member of the American Marketing Association. Board of Directors for The Business Forum, Inc, Madison, WI and The Business Forum Foundation, Madison, WI. Served as President of both organizations for one year. Board of Directors for Leadership Greater Madison Alumni Association, Madison, WI. Leadership Greater Rochester Alumni Executive Committee, Rochester, MN. Small business advisor for University of Wisconsin - Madison School of Business, Madison, WI.