Information Technology Services
Social Media: Includes all methods of interaction online in all forms of user generated and distributed content, including but not limited to, blogs, social networking sites (facebook, twitter, myspace), and wikis.
Refers to using social media to advance a segment or function of Bethel
University as part of your job responsibilities.
Personal Use: Refers to things you may do to socialize or advance yourself personally, although this may include some professional activities such as networking or promoting your academic research or writing.
It is in Bethel University’s interest—and we believe, in each employee’s interest—to be aware of and participate in social media—the information, interactions, and idea exchange available via the internet. As an institute of higher education, we believe in the importance of open exchange, learning, and honest discourse.
In addition, Bethel University has always encouraged employees to be champions on behalf of the organization by spreading the word about Bethel’s mission, vision, and values. The rapidly growing phenomenon of blogging, social networks, and other forms of online electronic publishing are emerging as unprecedented opportunities for outreach, information-sharing, and advocacy.
The goal of this policy is to guide employees regarding how
their use of social media interacts with their responsibilities as a Bethel
employee, with the goal of ensuring positive experiences and consistent brand
representation for the university. This policy is not related to student or
prospective student use of social computing.
While social media offers great opportunities for Bethel University employees to communicate and collaborate, both internally and externally, it also brings equally great responsibilities. Social media blurs the lines between personal and professional as no other technology has before. By virtue of identifying yourself as a Bethel University employee within a social network, you are now connected to your colleagues, managers, and even Bethel University’s students, prospective students, donors, parents, and other friends.
As an employee of Bethel University, your online postings always have the potential to impact the university, even those you make on a personal level. As such, please conduct your online engagement in accordance with Bethel’s Covenant for Life Together, the Employee Handbook, and the Bethel Network and Computer Acceptable-use Policy.
Your online postings should always represent your personal point of view and not necessarily that of Bethel University. When posting your point of view, you should neither claim nor imply you are speaking on Bethel University’s behalf. When appropriate, please be clear to indicate that the views expressed on your posts are your own and do not necessarily reflect the views of Bethel University.
As mentioned above, professional use refers to using social media to advance a part or activity of Bethel University, such as a department (i.e., alumni, admissions, biology), as part of your job responsibilities. The guidelines in this area are meant to ensure consistency and quality in representation of Bethel University in social media, and also to ensure that departments and offices are not creating redundancies, or sending competing or mixed messages to valued Bethel audiences.
Bethel University gratefully acknowledges the following sources in the creation of its social computing policy: