Paul McGinnis Named Next Vice President of Marketing and Enrollment

With more than 25 years of leadership experience, McGinnis has held a variety of marketing, sales, and operations roles in both nonprofit and corporate settings.

By Jenny Hudalla '15, GS'21, lead communications specialist

March 11, 2022 | 10:15 a.m.

Paul McGinnis, vice president of marketing and enrollment at Bethel University

Executive leader Paul McGinnis has been named Bethel University's next vice president of marketing and enrollment.

After an extensive nationwide search, Paul McGinnis has been named the next vice president of marketing and enrollment at Bethel University. With more than 25 years of ascending leadership experience in industries as diverse as finance, higher education, and technology—including at a Fortune 250 company—McGinnis specializes in harnessing the power of teams to move organizations forward. 

“Throughout the interview process, I was deeply impressed by Paul’s operational expertise, problem-solving capabilities, and commitment to Jesus,” says President Ross Allen. “As we continue to focus on growth, I am confident that Paul will advance our marketing and enrollment work in ways that resonate with prospective students and families.”

Most recently the vice president of marketing and sales at VOMO—a software company in Plano, Texas—McGinnis has a proven track record of successful change management, designing business models for sustained growth, and unlocking the potential in leaders at all levels. His ability to create high-performing teams, coupled with strategic and relational expertise, has helped him lead organizations to sustainable success and missional advancement. 

"I’m excited to come alongside such a talented Bethel team dedicated to the development of purposeful Christian leaders,” says McGinnis, who will begin his new role on April 1. “I can't wait to roll up my sleeves, get to work, and build upon the incredible foundation at Bethel."


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