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☰ In This Section

A business major provides core business principles that can be applied to a wide variety of contexts, identifying and solving strategic needs inside for-profit businesses, nonprofit organizations, government, and ministries. It’s a versatile major in high demand, with opportunities to tailor your learning and future pathways through one or more of our 7 emphases.

Choose an Emphasis


Why should I study accounting?

Accounting is a growing profession requiring students to understand the language of business, analyze and solve quantitative problems, and make decisions with moral integrity. Bethel designed its accounting program to develop students in these areas, and others, so that they may become successful professionals with the capacity to serve in a variety of settings. Students will learn various aspects of accounting including financial, managerial, taxation, and auditing. The program prepares students with the foundation needed for professional certifications. There are numerous career options with an accounting degree, and there is the option of combining it with other business emphasis disciplines like finance or business analytics.

The Business degree with an Accounting emphasis meets the accounting requirements to take the CPA exam, but you will need to complete additional credits (28 additional credits for a total of 150 credits) for CPA licensure in the State of Minnesota. See the Accounting & Finance B.S. degree for another option for meeting the exam and licensing requirements to become a CPA in the State of Minnesota.

What can I do with this degree?

There are many options for those with a business major and an accounting emphasis. Common sectors where accounting graduates begin their careers include public accounting firms, corporations, government agencies, or not-for-profit organizations. Various job titles in these sectors include:

  • Auditor
  • Internal auditor
  • Staff accountant
  • Financial analyst
  • Tax accountant
  • Tax consultant
  • Corporate accountant
  • Consultant

Many of our graduates go on to become Certified Public Accountants (CPA). See the Minnesota Society of CPAs website under “Become a CPA” for additional details.

What skills will I develop?

  • Problem solving related to partnerships, mergers, and international and government accounting
  • Data analysis
  • Decision making
  • Presentation skills
  • Writing skills
  • Strategic thinking
  • Ethical reasoning

What unique experiences or opportunities will I have?

  • Case studies approach to learning
  • Service-learning experience preparing tax returns for individuals and families in need
  • An internship to connect classroom learning to practical experience
  • Group projects and presentations

Business Analysis and Analytics

Why should I study business analysis and analytics?

Today, businesses rely on quantitative analysis and modeling to make wise decisions that improve outcomes and organizational effectiveness. Data gathering is the fastest growing area of business, and with that growth comes a higher demand for those with an understanding of business principles.

What can I do with this degree?

Business Analysis and Analytics (BAA) has applicability in a wide range of careers. This emphasis can stand alone for someone interested in consulting or specializing in one of the disciplines within BAA. It is also an emphasis that can be paired with another emphasis to distinguish the quantitative, analysis, and project management skills developed within this program. A few common job titles for those going into BAA fields include:

  • Business analyst
  • Marketing strategist
  • Consultant
  • IT Project Management
  • Data analyst (could include specialties in economics, finance, marketing, HR, and accounting)

What skills will I develop?

  • Quantitative skills
  • Data mining and big data applications
  • Statistical modeling
  • Trend analysis
  • Computer applications
  • Critical thinking
  • Financial analysis
  • Project Management
  • Strategic thinking
  • Requirements management and customer development
  • Facilitation
  • Communication and influencing skills

What unique experiences or opportunities will I have?

  • Case studies using real world data and business applications
  • An internship to connect classroom learning to practical experience
  • Bethel sends a team to the Midwest Undergraduate Data Analytics Competition


Why should I study finance?

Business requires financial decisions in all areas and levels of business. Whether you are engaged with a for-profit or non-profit organization, the ability to effectively identify, quantify, and manage risk is essential to success and sustainability. Through the use of case studies, simulations, and financial modeling you will learn how to assess the financial implications of your decisions while critically solving problems. As a culmination of studying Finance at Bethel, you will develop values that allow you to assess decision making through the lens of a Christian world view.

What can I do with this degree?

Through the development of critical thinking skills, graduates of the finance emphasis are well-prepared to meet the challenges of providing insight and strategic direction. Finance knowledge provides a valuable support to leaders across functional areas in all organizations. The finance emphasis is a valuable stand-alone emphasis for study and also serves as a valuable complement to other emphases within the Business major.

  • Business analyst
  • Credit analyst
  • Investment analyst
  • Financial planner
  • Banker
  • Corporate finance support positions
  • Corporate audit function
  • Insurance underwriter

What skills will I develop?

The ability to analyze decisions through the use of financial models provides the foundation to critically evaluate choices organizations need to make to maximize the return on invested capital.

  • Excel modeling
  • Financial forecasting
  • Valuation models
  • Sensitivity analyses
  • Qualitative risk analysis
  • Effective presentation of financial data
  • Succinctly support decision making
  • Development of a global perspective of the role of finance

What unique experiences or opportunities will I have?

  • Active integration of Christian values into financial principles
  • Financial Markets Program during interim term
  • Chartered Financial Analysts (CFA) Global Equity Research Challenge
  • Development and implementation of investment portfolio
  • Group and individual simulations to assist financial decision-making
  • Opportunities for providing tutor leadership to fellow students
  • Finance students regularly serve as student leaders across campus

Human Resource Management

Why should I study human resource management?

The strength of an organization is to acquire and develop human capital in order to design, implement and execute strategy. The human resource professional takes organizational problems and creates employee solutions. The HR function is essential to developing and maintaining an effective workforce, well functioning teams, and a healthy organizational culture.

This emphasis has a dual focus. It is designed for students who will work in the field of HR. It also serves as a strong management foundation for anyone who will be managing, regardless of the area of business in which they work.

Bethel’s program has been recognized by the Society for Human Resource Management (SHRM) for aligning with national standards for HR professionals.

What can I do with this degree?

Human resource management has applicability in a wide range of settings, from nonprofits, education, government, for-profits, consulting firms, and more. A few common job titles for those going into HR fields include:

  • HR business partner
  • Recruiter
  • Compensation and benefits analyst
  • Talent manager
  • Training coordinator
  • Organization development and effectiveness specialist
  • Manager

Some of our graduates choose to go on to earn a national HR certification through Human Resource Certification Institute (HRCI) or the SHRM

What skills will I develop?

  • HR Expertise
  • Systems thinking
  • Relationship management
  • Data and financial analysis
  • US employment law and regulations
  • Critical thinking
  • Strategic planning
  • Effective stakeholder communication
  • Collaboration and teamwork
  • Change management
  • Conflict management
  • Diversity, inclusion, and cultural competency
  • Integrating ethics and core values into business decisions

What unique experiences or opportunities will I have?

  • Compete against an international group of students in a simulated business environment, the GLO-BUS
  • Develop a comprehensive talent management portfolio
  • Design and develop a total rewards program for a mock company
  • An internship to connect classroom learning to practical experience
  • As a student, you’ll also have the opportunity to join professional associations such as SHRM and the Twin Cities Human Resource Association 

Innovation and Entrepreneurship

Why should I study innovation and entrepreneurship?

Entrepreneurship is the engine behind new thinking and innovation. But innovation must also be accompanied by solid business acumen that builds healthy companies and strong economies.

This emphasis is designed for students who want to launch their own business or be involved in growing an existing business. It also provides critical skills in the areas of innovation, creativity, customer development, strategy, and project management that can support one regardless of the area of business in which they work.

What can I do with this degree?

Innovation is a key ingredient to success in many career fields. Entrepreneurship and understanding the process to go about launching and growing a business is also helpful for a variety of endeavors. While this emphasis can stand alone for someone committed to starting a business immediately, it is also an emphasis that can be paired with another emphasis. An individual wanting to become a Financial Planner would develop skills helpful within that career. An HR specialist who wanted to focus on small or medium companies or wanting to consult with a variety of companies would also benefit. Marketing students benefit from the innovation, entrepreneurial thinking, and customer development skills developed.

  • Start a business or improve an existing one
  • Work in corporations to start new departments or launch new products
  • Innovate and strengthen a family business
  • Apply experimentation and creativity in a business setting
  • Be a key player in a small business or non-profit

What skills will I develop?

  • Lean startup methodology
  • Project management
  • New product development
  • Organizational strategy
  • Data and financial analysis
  • Self-management, versatility and flexibility
  • Social entrepreneurship
  • Vision casting/imagination/visualization
  • Critical and creative thinking
  • Leading organizational change

What unique experiences or opportunities will I have?

  • Practice business skills: working in a team to come up with an idea, create a product, find a supplier, price the product, sell it physically and online, and track the financials
  • Pitch ideas to a panel of local entrepreneurs, shark-tank style, for feedback to gain valuable experience in the start-up process
  • Wide exposure to business fields, concepts, and skills
  • An internship to connect classroom learning to practical experience
  • A group of students often attend Startup Weekend Twin Cities, an intense weekend event designed to connect you with innovative ideas and entrepreneurs from the region
  • Networking opportunities with local entrepreneurs and Bethel alumni

International Business

Why should I study international business?

Studying international business provides an interdisciplinary background to understand how businesses compete in an international business economy today. You’ll see the broader connections between business transactions and how to best respond and capitalize on the challenges and opportunities that exist, considering the political, economic, legal, ethical and cultural factors that arise in the international business environment.

What can I do with this degree?

  • Positions in business, government, and international agencies
  • International trade
  • Global business operations and planning
  • Industrial development
  • Lead global projects
  • Global Administrative positions in international divisions of American companies.
  • Work abroad
  • Careers in the national or international government agencies concerned with international trade development
  • Development and establishment of international businesses

What skills will I develop?

  • Learning to navigate the global business environment
  • Understanding of trade regulations
  • Intercultural competencies
  • Systems and critical thinking
  • Strengthen proficiency skills in a second language
  • Evaluate risks and opportunities

What unique experiences or opportunities will I have?

  • Development of an integrated market entry plan
  • Work on the development of “Country Notebook” International Marketing plan
  • Studying abroad over interim or with one of our semester-long partners
  • An internship to connect classroom learning to practical experience


Why should I study marketing?

Marketing is a dynamic field that allows businesses to respond effectively to the needs and wants of consumers in the marketplace both domestically and globally. An emphasis in Marketing applies to jobs in diverse fields, and can lead to careers in marketing communication, product management, market research, communications, sales, management, or consulting, among others.

It’s said that “marketing is everything and everything is marketing.” This statement is especially true today, as marketers need to bring a product or service from an idea to the development and acceptance of it, and how to gain a competitive edge in the marketplace. Marketing can account for one of the largest expenditures in a business and the field is in high demand. Businesses and organizations need marketing experts who can put in place their strategic marketing programs and respond to changing needs. Industries also want to understand consumer and buyer behavior in our changing marketplace. These opportunities make marketing a versatile emphasis for business and a dynamic field in which to work.

What can I do with this degree?

Many careers are available to those with marketing skills. In our courses, we provide the tools to weave social media into marketing strategies so you’re prepared for all types of marketing in today’s economy. Some positions could include:

  • Product management
  • Market research
  • Advertising
  • Promotion
  • Consumer insights
  • Sales
  • Social media management
  • Market analysis

What skills will I develop?

  • Analytical thinking
  • Marketplace analysis
  • Marketing Communications planning and implementation
  • How to gather consumer data (SPSS)
  • Quantitative and qualitative research
  • Predictive buying
  • Exposure to eye tracking and sensory technology
  • Marketing strategy
  • Social media/SEO analysis beginning skills
  • Consumer insights and analysis
  • Communication skills including business writing and project management
  • Leadership and management
  • Presentation delivery individually and in groups

What unique experiences or opportunities will I have?

  • An opportunity to lead and manage a real life client project in a marketing area of interest. Projects have ranged from non-profits to Fortune 500 enterprises to family- run businesses. Output has spanned marketing strategy, web development, market research, sales planning among many others.
  • An internship to connect classroom learning to practical experience
  • Exposure to leaders of corporations and non-profit organizations. Executives come to our classes as guest lecturers to provide an insiders’ look into Minnesota’s thriving business landscape and how to develop marketing plans for global and domestic target markets.
  • Real-world case studies and market research consulting projects which are developed individually and in small group settings.

Program Features

Bethel Business and Economics Association

Students in the Bethel Business and Economics Association (BBEA) gain the training, skills, and networking opportunities important to success in the workplace.

Accredited by the ACBSP

Bethel's Department of Business and Economics programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

BethelBiz Alumni Network

BethelBiz is a network that will connect you to fellow alumni, inspire you to pursue excellence in the workplace, and challenge you to become a faithful leader in your community.

Become a Bethel Student

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