Associate Professor of Business
Business & Economics, College of Arts and Sciences
Started at Bethel
- University of Wisconsin, Madison - B.A. in Journalism/Advertising, 1985
- Washington University - MBA, 1992
- University of Minnesota - Ph.D. in Strategic Marketing Communications, 2007
Areas of expertise
Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.