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Mary Ann Harris

Job Title

  • Associate Professor of Business
    Business & Economics, College of Arts and Sciences

Highlight

Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.

Started at Bethel

2005

Education

  • University of Wisconsin, Madison - B.A. in Journalism/Advertising, 1985
  • Washington University - MBA, 1992
  • University of Minnesota - Ph.D. in Strategic Marketing Communications, 2007

Areas of expertise

Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.