Mary Ann Harris

Job Titles

  • Professor of Business, Department Chair
    Business , College of Arts and Sciences

Highlight

Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.

Started at Bethel

2005

Education

  • University of Wisconsin, Madison - B.A. in Journalism/Advertising, 1985
  • Washington University - M.B.A., 1992
  • University of Minnesota - Ph.D. in Strategic Marketing Communications, 2007

Areas of expertise

Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.