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Mary Ann Harris

Job Title

  • Associate Professor of Business
    Business & Economics College of Arts and Sciences

Highlight

Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.

Started at Bethel

2005

Education

  • University of Wisconsin, Madison - B.A. in Journalism/Advertising, 1985
  • Washington University - MBA, 1992
  • University of Minnesota - Ph.D. in Strategic Marketing Communications, 2007

Areas of expertise

Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.