Information Technology Services

Content Owner Guidelines

BLink Policy: Content Owner Guidelines
Date Updated: Dec. 5, 2006

These guidelines are for content owners—the person or people in each office who are ultimately responsible for maintaining their channel content. Content owners will be using Bethel’s content management system, Silva, for publishing their channels. Content owners are responsible for the content they publish. If any content is not in compliance with these guidelines, a content owner will be contacted by the portal coordinator to fix their errors. If errors aren’t fixed in a reasonable amount of time, a channel may be removed until the errors are remedied.

Content owners will receive training on each area of these guidelines.

Channel Purposes
Channels are small containers of information. Channels most often contain frequently looked for links or pieces of information, or frequently updated content such as a department’s news and announcements. Because of the size of a channel, it is not meant to contain all of the information that an office or department’s website may contain. Links to further information are necessary. The channel should be thought of as the most-important, most-asked-for, and most-current information, and if necessary, should link to a webpage for more in-depth information.

Web Accessibility
Content owners need to add a tool tip to each image. This tool tip allows screen readers to tell a sight-impaired person what the image is.

Channel Structure

  • Graphics – Suggested guidelines are that the web format size for images should be no wider than 280 pixels. All images should have a tool tip (see above).
  • Channel Width – In most cases, channels will be no wider than 280 pixels.
  • Channel Height – In most cases, channels will be no longer than 400 pixels.

Linking to other Web Content – If you link to an internal Bethel website document, the site will open within the “frame” of the portal—this is considered “framed content.” If you link to any external content, such as on or elsewhere, the information will open in a new browser window.

Section Names – In targeted channels, section names should be consistent. The section name should go in the title of the document (heading). Targeted sections should be named as follows: BU, GS, CAPS, CAS, Sem St. Paul, Sem San Diego, Sem of the East, InMin, and DMin.

Links – Generally, if there are more than four links in a channel, they should be made into a collapsible list. This will not always be the best solution, but should be considered in most cases.

Mission/Vision Statements  - Channels should not contain long/static pieces of information, including mission/vision statements.

Text – Long sentences and paragraphs should be avoided. Generally, news, announcements, etc., should be kept to no more than two sentences and no more than 50 words in a channel. The channel should provide a short snippet that links to a longer piece for more information.

Underlining – In the portal, underlining signifies a link or collapsible list. Do not underline any other text.

Italics – Only use italics when grammatically necessary, such as in the case of a book title.

Bold and Headers/Subheaders/etc. – Headers, subheaders, etc. should only be used in a headline of an announcement or news story, or to signify a new section of the channel. Headers/subheaders/etc. will be automatically bolded in the portal. Do not use bold in any other situations.

Lists – Lists of four or more should be made collapsible. In most cases, lists of any sort (even if not collapsible) should be alphabetical.

Collapsible Lists and Linking – A collapsible list will likely contain links, but the title of the list should not be a link. If there are links outside of the collapsible list, the links should come before the collapsible lists.

Other Channel Guidelines

  • Content should be reviewed approximately once a week. Some channels will     contain static information. Channels should not contain out-dated information.
  • All content must adhere to standing college/university policies and/or applicable     laws.
  • These include but are not limited to the Acceptable Use Policy and US copyright     laws. Content in violation of these policies will be removed and appropriate     action will be taken.
  • Content should not be duplicated.

Some information courtesy of Sungard HE and the University of Alaska.