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The event management emphasis prepares students to organize and manage events in a way that integrates interpersonal relationships, public relations, and business management tools.

Why should I study event management?

Event management is a detail-oriented field that gives organizational communication majors a range of fast-paced, exciting, and constantly revolving career opportunities. 

Studies for your event management emphasis will include an exploration of organizational structures, work processes, cultures, and effective communication practices—particularily focused on the managerial and interpersonal levels.

What can I do with this degree?

The B.A. in Organizational Communication with an emphasis in event management prepares students for a myriad of career opportunities, including:

  • Event management
  • Public relations
  • Marketing communication
  • Social media management
  • Event planning
  • Business management
  • Consulting
  • Fundraising and development 
  • Project management
  • Wedding consultant

Organizational Communication graduates work for businesses and nonprofit organizations such as:

  • Target
  • The Minnesota Twins
  • 3M
  • Amazon
  • Minnesota Adult and Teen Challenge
  • Ronald McDonald House
  • St. Jude Children’s Research Hospital

The event management emphasis pairs well with a minor in leadership studies.

What skills will I develop?

  • Interpersonal communication
  • Management
  • Adaptability
  • Strategic planning
  • Communication analysis 
  • Public relations

You’ll also have the opportunity to participate in the R.E.A.L. Experience—a program specifically designed to help you gain the relevant, hands-on experience employers desire—so that when you graduate, you’ll be as impressive in practice as you are on paper.

What unique experiences or opportunities will I have?

Explore a personalized education

Students from all emphases within the organizational communication major are required to complete core communication studies courses, but you'll also have the opportunity to explore a variety of courses that will help you succeed in an organizational and event management setting. Event management courses offered include, but are not limited to Intercultural Communication; Principles of Project Managment; and Public Relations Writing and Strategies.

Note: your required internship in communication will also be tailored to your specific area of interest—providing applicable, real-world experience. 

Learn from experienced professors

Our professors have been recognized for their excellence as instructors and scholars and will partner with you as mentors and advisees as you prepare for your future career. Betsy Anderson, Ph.D., APR, has a professional background in public relations and is an active member of the Minnesota Public Relations Society of America (PRSA).

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