Organization Communication: Event Management
The event management emphasis prepares students to organize and manage events in a way that integrates interpersonal relationships, public relations, and business management tools.
Why should I study event management?
Event management is a detail-oriented field that gives organizational communication majors a range of fast-paced, exciting, and constantly revolving career opportunities.
Studies for your event management emphasis will include an exploration of organizational structures, work processes, cultures, and effective communication practices—particularily focused on the managerial and interpersonal levels.
What can I do with this degree?
The B.A. in Organizational Communication with an emphasis in event management prepares students for a myriad of career opportunities, including:
- Event management
- Public relations
- Marketing communication
- Social media management
- Event planning
- Business management
- Consulting
- Fundraising and development
- Project management
- Wedding consultant
Organizational Communication graduates work for businesses and nonprofit organizations such as:
- Target
- The Minnesota Twins
- 3M
- Amazon
- Minnesota Adult and Teen Challenge
- Ronald McDonald House
- St. Jude Children’s Research Hospital
The event management emphasis pairs well with a minor in leadership studies.
What skills will I develop?
- Interpersonal communication
- Management
- Adaptability
- Strategic planning
- Communication analysis
- Public relations
You’ll also have the opportunity to participate in the R.E.A.L. Experience—a program specifically designed to help you gain the relevant, hands-on experience employers desire—so that when you graduate, you’ll be as impressive in practice as you are on paper.
What unique experiences or opportunities will I have?
Explore a personalized education
Students from all emphases within the organizational communication major are required to complete core communication studies courses, but you'll also have the opportunity to explore a variety of courses that will help you succeed in an organizational and event management setting. Event management courses offered include, but are not limited to Intercultural Communication; Principles of Project Managment; and Public Relations Writing and Strategies.
Note: your required internship in communication will also be tailored to your specific area of interest—providing applicable, real-world experience.
Learn from experienced professors
Our professors have been recognized for their excellence as instructors and scholars and will partner with you as mentors and advisees as you prepare for your future career. Betsy Anderson, Ph.D., APR, has a professional background in public relations and is an active member of the Minnesota Public Relations Society of America (PRSA).
158
students majoring in the department
150
students presented at regional conferences in the past 7 years
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My time at Bethel was invaluable and the Communication department was a major part of that. I felt empowered by the professors to be a leader and to create opportunities for myself both personally and professionally.
Meghan Harmison '08Current job: Director of Adult Ministries and Outreach, Salem Lutheran Church
My communication professors were truly invested in my education and cared about helping me find my passion. I use the knowledge, skills, and experience I gained in classes like Corporate Communication and Organizational Communication in my job every day.
Kelsey Jass '11Current job: Product Marketing Specialist at Deluxe Corporation
I’m so grateful for my Bethel experience! I cultivated deep friendships and had wonderful leadership and spiritual development opportunities. Combined with, the learning experience and faculty relationships through the Communications and Business departments, it all prepared me for great leadership opportunities.
David Horsager '95, GS'07Current job: Author, Speaker, Consultant and CEO, Horsager Leadership, Inc.
The Communication department does an excellent job providing the tools needed to find a job. I was prepared and confident entering the marketplace, and was able to use the knowledge from my communication coursework to find a good job quickly.
Tyler Jass '11Current job: Student Visitor Program Coordinator and Admissions Counselor at The Evergreen State College, Olympia, WA
I’m so thankful for this program. Professors provided challenging and thought-provoking courses. They were available to counsel and encourage us in our pursuits. I gained confidence because several professors provided guidance in what they felt were my strengths, helping me apply those to my career.
Sarah Jean Knox '08Current job: Owner/Auctioneer, Sarah Knox Benefit Auctions