Meet Our People

We're a team of writers, designers, and strategists, who love talking about Bethel. So we take the stories of our students, faculty, staff, alumni, donors, and friends, and communicate them to the outside world in a variety of ways. Whether it’s writing news stories for the website or emailing our alumni, we strive to communicate about Bethel in a style that informs, engages, and inspires. With insight and creativity, we get out the news about Bethel.

We live and breathe fonts, colors, and images, so when it comes to promoting Bethel in print or on the web, we love that we get to capture its essence, communicate its message, and maintain the integrity of the Bethel brand in a creative, compelling, and consistent manner. We wake up each day excited to engage our audiences, serve the Bethel community, and move Bethel’s web presence forward.

Get to know who we are and how we can support your communication and marketing needs.

Paul McGinnis

Vice President of Marketing and Enrollment
paul-mcginnis@bethel.edu

Strategic. Facilitator. Prankster.

Areas of Expertise: Seeing around corners, finding alternative ways to proceed, creating order out of chaos and creating high-performing teams.

Tim Hammer

AVP of Marketing and Communications
timothy-hammer@bethel.edu

Strategic. Loyal. Roomba addict.

Areas of Expertise: Strategic marketing, brand positioning, enrollment strategy, public relations, crisis communication, marketing analytics.

Mike Hadley

Creative Director
m-hadley@bethel.edu

Visionary. Relational. Improv comedian.

Areas of Expertise: Integrated team leadership, brand management, ideation.

Sophie Attema

Project Manager
s-attema@bethel.edu

Strategic thinker. Motivator. Starbucks regular (country wide)

Areas of Expertise: digital marketing strategy and planning, project management, data analysis, process development

Kristi Ellison

Graphic Designer
kristi-ellison@bethel.edu

Problem-solver. Planner. Emphathizer.

Areas of Expertise: Moodboards, typography, design versatility, branding, iconography.

ShaeLynn Erickson

Marketing Operations Coordinator
shaelynn-erickson@bethel.edu

Practical. Loyal. Art enthusiast.

Areas of Expertise: budget management, billing, purchasing, project management

Macey Heath

Social Media Content Specialist
m-heath@bethel.edu

Intuitive. Empathetic. Coffee aficionado.

Areas of Expertise: Writing, editing, content creation, social media.

Jenny Hudalla

Marketing Manager, Web and Technology
j-hudalla@bethel.edu

Perceptive. Tenacious. Aspiring thru-hiker.

Areas of Expertise: Web content strategy, project management, team leadership, editing, and style.

Vesna Jankovic

Data & Mail Specialist
vej47598@bethel.edu

Approachable. Dependable. Trilingual.

Areas of Expertise: Data and mail task management, student teaching and training, and assists admissions staff and departments with enrollment mailings.