Why should I study marketing?

Marketing is a dynamic field that allows businesses to respond effectively to the needs and wants of consumers in the marketplace both domestically and globally. An emphasis in marketing applies to jobs in diverse fields, and can lead to careers in marketing communication, product management, market research, communications, sales, management, or consulting, among others.

Marketing can account for one of the largest expenditures in a business and the field is in high demand. Businesses and organizations need marketing experts who can put in place their strategic marketing programs and respond to changing needs. Industries also want to understand consumer and buyer behavior in our changing marketplace. These opportunities make marketing a versatile emphasis for business and a dynamic field in which to work.

What can I do with this degree?

Many careers are available to those with marketing skills. In our courses, we provide the tools to weave social media into marketing strategies so you’re prepared for all types of marketing in today’s economy. Some positions could include:

• Product management
• Market research
• Advertising
• Promotion
• Consumer insights
• Sales
• Social media management
• Market analysis

What skills will I develop?

• Analytical thinking
• Marketplace analysis
• Marketing communications planning and implementation
• How to gather consumer data (SPSS)
• Quantitative and qualitative research
• Predictive buying
• Exposure to eye tracking and sensory technology
• Marketing strategy
• Social media/SEO analysis beginning skills
• Consumer insights and analysis
• Communication skills including business writing and project management
• Leadership and management
• Presentation delivery individually and in groups

What unique experiences or opportunities will I have?

• An opportunity to lead and manage a real-life client project in a marketing area of interest. Projects have ranged from non-profits to Fortune 500 enterprises to family-run businesses. Output has spanned marketing strategy, web development, market research, sales planning among many others.
• An internship to connect classroom learning to practical experience
• Exposure to leaders of corporations and non-profit organizations. Executives come to our classes as guest lecturers to provide an insiders’ look into Minnesota’s thriving business landscape and how to develop marketing plans for global and domestic target markets.
• Real-world case studies and market research consulting projects which are developed individually and in small group settings.

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