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Entrepreneurship is the engine behind new thinking and innovation. But innovation must also be accompanied by solid business acumen that builds healthy companies and strong economies. Both are key ingredients to success in many career fields.

Why should I study innovation and entrepreneurship?

This emphasis is designed for students who want to launch their own business or be involved in growing an existing business. It also provides critical skills in the areas of innovation, creativity, customer development, strategy, and project management that can support your career regardless of the area of business in which you work.

What can I do with this degree?

While this emphasis can stand alone if you want to start a business immediately, you can also pair it with another emphasis. For example, you'll develop skills helpful for financial planners, as well as for human resources specialists at small- to medium-sized companies and human resources consultants with a variety of companies. Marketing students will benefit from the innovation, entrepreneurial thinking, and customer development skills developed in the program.

With this degree, you'll also be able to:

  • Start a business or improve an existing one
  • Work in corporations to start new departments or launch new products
  • Innovate and strengthen a family business
  • Apply experimentation and creativity in a business setting
  • Be a key player in a small business or non-profit

What skills will I develop?

  • Lean startup methodology
  • Project management
  • New product development
  • Organizational strategy
  • Data and financial analysis
  • Self-management, versatility and flexibility
  • Social entrepreneurship
  • Vision casting/imagination/visualization
  • Critical and creative thinking
  • Leading organizational change

You’ll also have the opportunity to participate in the R.E.A.L. Experience—a program specifically designed to help you gain the relevant, hands-on experience employers desire—so that when you graduate, you’ll be as impressive in practice as you are on paper.

What unique experiences or opportunities will I have?

  • Practice business skills: work in a team to come up with an idea, create a product, find a supplier, price the product, sell it physically and online, and track the financials
  • Pitch ideas to a panel of local entrepreneurs, shark-tank style, for feedback to gain valuable experience in the start-up process
  • Wide exposure to business fields, concepts, and skills
  • An internship to connect classroom learning to practical experience
  • A group of students often attend Startup Weekend Twin Cities, an intense weekend event designed to connect you with innovative ideas and entrepreneurs from the region
  • Networking opportunities with local entrepreneurs and Bethel alumni

Academic Plans and Course Catalog

See plans


or more alumni reported being prepared for current job

$1.5 million

managed by students in the Student Managed Investment Fund

Upcoming Events

OCT 7 2019

BethelBiz Mentorship Kick-Off 2019

6:30 p.m. The Underground

BethelBiz mentors and mentees will not want to miss this event! You will meet your mentor/mentee, set goals, network with others, and enjoy time together.

OCT 30 2019

Project Ex: Explore, Experience, Execute

8:45 a.m. Various campus spaces

Career development seminar and job fair for CAS students

NOV 9 2019

Women in Business Breakfast

9 a.m. The Underground

Join Bethel's Department of Business & Economics for a special breakfast event leveraging emotional intelligence for leadership effectiveness(tm).

Program Features

Bethel Business and Economics Association

Students in the Bethel Business and Economics Association (BBEA) gain the training, skills, and networking opportunities important to success in the workplace.

Accredited by the ACBSP

Bethel's Department of Business and Economics programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

BethelBiz Alumni Network

BethelBiz is a network that will connect you to fellow alumni, inspire you to pursue excellence in the workplace, and challenge you to become a faithful leader in your community.

Become a Bethel Student

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