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It’s said that “marketing is everything and everything is marketing.” This statement is especially true today, as marketers need to bring a product or service from an idea to the development and acceptance of it, and they need to know how to gain a competitive edge in the marketplace.

Why should I study marketing?

Marketing is a dynamic field that allows businesses to respond effectively to the needs and wants of consumers in the marketplace both domestically and globally. An emphasis in marketing applies to jobs in diverse fields, and can lead to careers in marketing communication, product management, market research, communications, sales, management, or consulting, among others.

Marketing can account for one of the largest expenditures in a business and the field is in high demand. Businesses and organizations need marketing experts who can put in place their strategic marketing programs and respond to changing needs. Industries also want to understand consumer and buyer behavior in our changing marketplace. These opportunities make marketing a versatile emphasis for business and a dynamic field in which to work.

What can I do with this degree?

Many careers are available to those with marketing skills. In our courses, we provide the tools to weave social media into marketing strategies so you’re prepared for all types of marketing in today’s economy. Some positions could include:

  • Product management
  • Market research
  • Advertising
  • Promotion
  • Consumer insights
  • Sales
  • Social media management
  • Market analysis

What skills will I develop?

  • Analytical thinking
  • Marketplace analysis
  • Marketing communications planning and implementation
  • How to gather consumer data (SPSS)
  • Quantitative and qualitative research
  • Predictive buying
  • Exposure to eye tracking and sensory technology
  • Marketing strategy
  • Social media/SEO analysis beginning skills
  • Consumer insights and analysis
  • Communication skills including business writing and project management
  • Leadership and management
  • Presentation delivery individually and in groups

You’ll also have the opportunity to participate in the R.E.A.L. Experience—a program specifically designed to help you gain the relevant, hands-on experience employers desire—so that when you graduate, you’ll be as impressive in practice as you are on paper.

What unique experiences or opportunities will I have?

  • An opportunity to lead and manage a real-life client project in a marketing area of interest. Projects have ranged from non-profits to Fortune 500 enterprises to family-run businesses. Output has spanned marketing strategy, web development, market research, sales planning among many others.
  • An internship to connect classroom learning to practical experience
  • Exposure to leaders of corporations and non-profit organizations. Executives come to our classes as guest lecturers to provide an insiders’ look into Minnesota’s thriving business landscape and how to develop marketing plans for global and domestic target markets.
  • Real-world case studies and market research consulting projects which are developed individually and in small group settings.

Academic Plans and Course Catalog

See plans


employment placement rate of graduates

Over $24 - median hourly wage of recent business graduates

Upcoming Events

NOV 17 2018

Women in Business Breakfast

8:50 a.m. The Underground

Join Bethel's Department of Business & Economics for a special breakfast event on the power of stepping out in faith

MAY 6 2019

Options in Business and Economics Event

4 p.m. CLC Lobby

Explore your options in the Business and Economics Department at Bethel University!

Program Features

Bethel Business and Economics Association

Students in the Bethel Business and Economics Association (BBEA) gain the training, skills, and networking opportunities important to success in the workplace.

Accredited by the ACBSP

Bethel's Department of Business and Economics programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

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