Bethel University Strategic Plan
At Bethel, we are centered on the person and work of Jesus, with students at the heart of our mission. We embrace the formation of whole and holy people as both a shared privilege and a sacred responsibility. The five priorities outlined in our strategic plan provide the framework to do so, aligning our efforts and guiding our investments as we move forward with purpose.
Advancing our mission
Advancing our mission begins with renewed clarity about Bethel’s distinctive calling in a divided and searching world. We will:
- Sharpen our faith distinctives and practices
- Increase student and employee engagement in spiritual formation
- Enhance collaboration and partnerships with Converge, local churches, and missionally aligned nonprofits
- Expand to new markets
Expanding academic reputation and reach
Expanding our academic reputation and reach requires a bold commitment to an education designed to equip our students to faithfully think and serve in a rapidly changing world. We will:
- Expand and grow Bethel’s academic programs
- Celebrate and elevate Bethel’s academic reputation
Enhancing student thriving
Enhancing student thriving requires cultivating a community where students are deeply supported, meaningfully formed, and prepared to flourish beyond Bethel. We will:
- Increase undergraduate student success and degree completion
- Expand co-curricular offerings and increase student participation
- Increase affordability
Elevating athletic excellence
Elevating athletic excellence as a strategic asset will strengthen enrollment, expand institutional visibility, and reflect Bethel’s pursuit of excellence. We will:
- Increase national competitive excellence
- Enhance the student-athlete experience
- Elevate the game-day experience and student engagement around athletics
Building strategic readiness
Building strategic readiness requires a bold commitment to aligning our people, systems, and resources to sustain Bethel’s mission for generations to come. We will:
- Invest in employees
- Steward finances in support of enduring financial health
- Implement market-leading technology and infrastructure
- Simplify and streamline operations and workflow
Share your feedback!
Accomplishing our goals will take all of us, and we welcome your feedback. Please share your ideas, questions, and comments by emailing community-feedback@bethel.edu.