☰ In This Section

Tools and tips for writing web content and emails at Bethel.

There’s a lot to think about when you write web content for Bethel. What are you trying to say? Who are you saying it to? How are you saying it? How are you delivering the message—webpage, email, social media? We know web authoring can be confusing, difficult, and intimidating. We want you to know that we’re here to help. Here are some resources we’ve put together to help you with the web writing process.

Voice and Tone

When we’re writing web content for Bethel we need to think about Bethel’s online voice. We want to welcome, honor, and help our users in any way we can. This guide will help you develop a voice and tone that reflects Bethel’s character and spirit.

Bethel Style Guide

Benson Great Hall or just Benson? Or BGH? Is it president Jay Barnes or President Jay Barnes? Find answers to all your questions about Bethel Style.

Web Content

Titles, IDs, meta descriptions, headings...what? Learn the anatomy of a webpage and get tips on voice and tone to craft meaningful webpages.


Writing a compelling email can be a lot harder than it seems. Our email best practices help you create emails that respect and honor your recipients. Plus, we've put together voice and tone tips for reminder emails, event announcements, and more.


We'd like to give credit to MailChip for their incredible Voice & Tone guide. We couldn’t have created Web Authoring at Bethel without their insights and inspiration.