The organizational communication major examines the role of communication within business and organizational settings.
Students choose a track in:
- Strategic Communication - helps students specialize in public relations, strategic social media, and marketing
- Event Management - prepares students to organize and manage events in a way that integrates interpersonal relationships, public relations, and business management tools
- Employee Communication - equips students for work in people-intensive fields such as recruiting, consulting, and management
Why should I study organizational communication?
Today's dynamic corporate environment requires employees with the ability to create messages for diverse audiences that translate across multiple technology platforms. Students with this major develop competency in how best to communicate within the exciting and fast paced organizational context.
The Organizational Communication major explores the structure, work processes, culture, and effective communication practices in organizational settings. The innovative curriculum equips students to enter an organization and serve as a leader, team member and strategic communicator.
What can I do with this degree?
The B.A. in Organizational Communication prepares students to pursue further graduate study as well as a myriad of opportunities in career fields such as:
- Public Relations
- Social Media Manager
- Marketing Communication
- Sales
- Management
- Event Management
- Employee Communication
- Corporate Recruiting
What unique experiences or opportunities will I have?
All emphases are required to complete courses included in the communication studies core. Students will then choose from a variety of courses to provide them with the education they need to succeed in an organizational setting. Courses offered include, but are not limited to: Strategic Social Media, Public Relations Writing, and Introduction to Event Management.
