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Business Major: Marketing Emphasis

Bachelor of Arts

With a business: marketing degree, you’ll become a versatile marketer equipped to thrive in today's dynamic marketplace.

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Become who you’re meant to be. While earning a B.A. in Business with a marketing emphasis, you’ll gain the skills to work in a vital field that helps businesses meet consumer demands locally and globally. You’ll be equipped to pursue diverse job opportunities in areas like communication, product management, sales, and more. As you develop practical skills and deepen your faith, you’ll be prepared to serve a variety of organizations—and launch a career that makes a meaningful impact.

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Why should I study business: marketing at Bethel?

Here, you’ll find a Christ-centered learning community where you belong. Your learning will center in the Department of Business, where you’ll learn from professors who get to know you personally and will invest in your success.

  • Faith-fueled learning
    You’ll explore the intersection of business and faith, develop your God-given talents, and learn to use the tools of business to make a difference in your community and the world.

  • Join our vibrant and active business community
    Here, you won’t study business or start your career alone. You’ll join our strong business community, find mentorship, and build a network with classmates and professionals through BBEA, BethelBiz, and much more.

  • Pursue your passions
    Along with numerous career options with an accounting degree, you can combine this emphasis with other business emphasis disciplines like accountingbusiness analysis and analytics, finance, managing organizations and human resources, and innovation and entrepreneurship—all to fit your interests and career goals.

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Contact us

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Connect with a counselor

They’ll answer your questions, connect you with professors, and help you find the right time to visit campus. They’ll be there every step of the way to help make applying to Bethel as smooth as possible.

Find your counselor

Courses and skills

What skills will I develop?

As you gain the skills and knowledge for a successful and fulfilling career. You’ll gain hands-on experience in market research, social media management, and strategic planning, preparing you for diverse roles such as product management, advertising, and market analysis.

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A strong foundation in business

As you acquire a base of well-rounded skills, you’ll unlock a wide range of career paths in the business world.

Analytical and research skills

You'll learn to think analytically and conduct both quantitative and qualitative research. Understand how to gather consumer data using tools like SPSS and develop predictive buying strategies to stay ahead of market trends.

Marketing strategy and communications

Plan and implement marketing communications, develop strong marketing strategies, and gain insights into consumer behavior with advanced techniques like eye tracking and sensory technology.

Social media and SEO proficiency

Build skills in social media and SEO analysis to effectively reach and engage your target audience in today’s digital landscape.

Leadership and management

Strengthen leadership and management abilities through practical experience in business writing, project management, and delivering presentations.

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Academic plans

Map out your time at Bethel—from day one to your diploma. Your course schedule is designed to help you grow, gain skills, and become who you’re meant to be.

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Learning opportunities

What experiences will I have?

Hands-on learning is at the core of all Bethel majors. That means you’ll find numerous opportunities to get involved, apply what you’ve learned, and gain experience. And Bethel’s size and vibrant community will allow you to pursue ways to get involved right away.

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Practical application

Put your skills into practice and apply classroom lessons by completing an internship, working with clients on a capstone project, and preparing tax returns for individuals and families in need. And you can participate in clubs and activities like the Royals Investment Fund, the Chartered Financial Analyst Challenge, the Innovation Scholars program, and more.

Valuable connections

Pursue opportunities to grow as a business through student-led groups like BBEA. You’ll also build your network and gain mentorship through our alumni network through BethelBiz, Women in Business events, and more.

Opportunities to travel

Learn firsthand about the global economy. Examine how businesses like advertising agencies, banks, accounting firms, manufacturing facilities, and multinational corporations operate across borders.

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Real-world impact

What can I do with a business: marketing degree?

A business: marketing degree is a great gateway into numerous career opportunities as you’ll gain the tools for jobs in diverse fields. The degree can lead to careers in marketing communication, product management, market research, communications, sales, management, and consulting, among others.

Product management

Pursue a career overseeing the development and lifecycle of products. You'll work on everything from concept to market launch, ensuring products meet consumer needs and stand out in the marketplace.

Market research and consumer insights

Dive into market research to understand consumer behavior and trends. You'll be equipped to gather and analyze data to provide valuable insights that help shape marketing strategies and business decisions.

Advertising and promotion

Prepare for a career creating compelling campaigns to promote products and services for a variety of organizations. You'll have the tools to develop strategies to capture attention, engage audiences, and drive sales through various media channels.

Social media management and market analysis

Manage social media platforms to build brand presence and engage with customers. You'll also conduct market analysis to assess competition, identify opportunities, and refine marketing strategies for better results.

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Start your journey

Explore Bethel for yourself

Visiting campus is the best way to learn about Bethel and our majors. As you try out academic and campus life at Bethel, you can attend a class, chat with students, meet professors and coaches, tour campus, and get a taste of life in our program.

Schedule a visit

Faculty mentors

Meet your professors

You’ll learn alongside faculty who are distinguished scholars and faithful Christians. They’ll know you by name and invest in your success. And in our state-of-the-art business space, you’ll find a large lounge space, huddle rooms, and interactive classrooms where you can connect with classmates and professors every day.

Department of Business


Location

Robertson Center (RC) 310

Contact

Mary Ann Harris

Bethany Opsata

Mary Ann Harris

Mary Ann Harris

Professor of Business

Bio >

Bethany Opsata

Bethany Opsata

Associate Professor of Business

Bio >

Shyla Allard

Shyla Allard

Assistant Professor of Business

Bio >

Mauvalyn Bowen

Mauvalyn Bowen

Professor of Business

Bio >

Michael Disher

Michael Disher

Assistant Professor of Economics

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Leo Gabriel

Leo Gabriel

Professor of Business

Bio >

Brian Holland

Brian Holland

Associate Professor of Business

Bio >

Jeff Jacob

Jeff Jacob

Professor of Economics

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Joyce LeMay

Joyce LeMay

Associate Professor of Business

Bio >

Bruce Olsen

Bruce Olsen

Associate Professor of Business Emeritus

Bio >

Andrew Paine

Andrew Paine

Associate Professor of Business

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Shawn Sauve

Shawn Sauve

Associate Professor of Business

Bio >

Stephen Whiting

Stephen Whiting

Associate Professor of Business

Bio >

Drew Whitson

Drew Whitson

Associate Professor of Business

Bio >

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Diana Dutcher

Adjunct Instructor of Business

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Tracy Harris

Adjunct Instructor of Business

Bio >

Julie Hedlund

Julie Hedlund

Adjunct Associate Professor of Business

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Paul Ives

Adjunct Instructor of Business

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Logan Kix

Adjunct Instructor of Business

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Daniel Meyer

Adjunct Instructor of Business

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Richard Olson

Richard Olson

Adjunct Instructor of Business

Bio >

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Lisa Sellner

Adjunct Instructor of Business

Bio >

Greg Bourland

Greg Bourland

Adjunct Instructor of Business

Bio >

Gregg Lindberg

Gregg Lindberg

Adjunct Instructor of Business

Bio >

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David Danforth

Associate Professor of Business Emeritus

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Nikki Daniels

Nikki Daniels

Associate Professor of Organizational Leadership Emerita

Bio >

Chuck Hannema

Chuck Hannema

Associate Professor of Business Emeritus

Bio >

64%

recent alumni volunteer their time to charitable causes

$52.3 million

total gift aid given to Bethel students

Student Support

Your support team

At Bethel, you’ll experience a community where you belong. And that means you’ll be able to access numerous tools for your academic success—tutoring, mentors, study help, and more.

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Career coaching and preparation

A dedicated team is here to empower you to lead a purposeful life. Career coaches will help you build a resume, pursue internships and jobs, and provide support at every step of the way.

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Academic advising

No matter your goals, you’ll find support from your advisor. They’ll help you plan your courses and will provide support as you complete your degree and start a successful career.

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Tutoring and academic support

The Academic Enrichment and Support Center (AESC) will be your first stop for academic support. You’ll find help in building study skills, academic counseling, and more.

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Faith formation

As you develop your faith, you’ll have support from our Campus Ministries team. From Chapel to Bible studies, you’ll have numerous opportunities to explore and grow in your faith.

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Accessible education

Tuition and financial aid

We want you to understand from the beginning what a Bethel education costs. That’s why we made it simple. Beginning in the 2025-26 academic year, tuition for the College of Arts & Sciences will be $25,990—down from $44,050. This more accurately reflects what you can expect to pay, empowering you to make informed decisions and become who you're meant to be.

Estimate your cost today

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Become A Bethel Student

Apply now

You belong at Bethel. If you're ready to see who you could become, start your free application today.

Start your application

Find your fit

Explore related programs

Bethel’s small size, strong community, and liberal arts focus allows you to personalize your education by adding additional majors or minors. In fact, about 30% of students double major—and many pursue degrees in vastly different disciplines.

Explore the full lists:

Majors and minors Preprofessional programs Endorsements