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Social Media Minor

Minor

With a social media minor, you’ll gain the skills and knowledge to understand social media trends and develop effective strategies for businesses and organizations.

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By minoring in social media, you will gain a competitive edge in the job market, as employers are increasingly seeking professionals with expertise in this field. This interdisciplinary minor combines skills and lessons from the Department of Communication Studies and the Department of Business, preparing you to enter the workplace with an understanding of multiple perspectives. This minor can be a valuable addition to any major, providing you with a clearly identifiable skillset and enhancing your marketability.  

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Why should I study social media at Bethel?

Here, you’ll find a Christ-centered learning community where you belong. Your learning will center in the Department of Business, where you’ll learn from professors who get to know you personally and will invest in your success.

  • Faith-fueled learning
    You’ll explore the intersection of business and faith, develop your God-given talents, and learn to use the tools of business to make a difference in your community and the world.

  • Join our vibrant and active business community
    Here, you won’t study business or start your career alone. You’ll join our strong business community, find mentorship, and build a network with classmates and professionals through BBEA, BethelBiz, and much more.

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Connect with a counselor

They’ll answer your questions, connect you with professors, and help you find the right time to visit campus. They’ll be there every step of the way to help make applying to Bethel as smooth as possible.

Find your counselor

Courses and skills

What skills will I develop?

As you explore business, you’ll gain essential and adaptable skills to help organizations meet their goals and connect with audiences.

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A strong foundation in marketing

Acquire a base of well-rounded marketing skills that will prepare you for diverse roles for for-profit and nonprofit organizations.

Develop strategic social media strategies

Learn to develop effective social media strategies to engage audiences and achieve business objectives across various platforms.

Craft compelling social media copy

You’ll learn to write compelling social media copy tailored to different platforms and audiences.

Create engaging visual content

Discover how to create visually appealing content that grabs attention and drives engagement on social media platforms.

Implement SEO practices

Gain expertise in implementing SEO best practices to optimize social media content for greater visibility and reach online audiences effectively.

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Academic plans

Map out your time at Bethel—from day one to your diploma. Your course schedule is designed to help you grow, gain skills, and become who you’re meant to be.

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Learning opportunities

What experiences will I have?

Hands-on learning is at the core of all Bethel majors and minors. You’ll find numerous opportunities to get involved, apply what you’ve learned, and gain experience—all in a community where you belong.

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Practical application

Apply classroom lessons by completing an internship, working with clients on a capstone project, and preparing tax returns for individuals and families in need. And you can participate in clubs and activities like the Royals Investment Fund, the Chartered Financial Analyst Challenge, the Innovation Scholars program, and more.

Valuable connections

Pursue opportunities to grow as a business through student-led groups like BBEA. You’ll also build your network and gain mentorship through our alumni network through BethelBiz, Women in Business events, and more.

Study abroad

Learn firsthand about the global economy. Examine how businesses like advertising agencies, banks, accounting firms, manufacturing facilities, and multinational corporations operate across borders.

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Real-world impact

How will a social media minor help my career goals?

The content planning and creation skills you gain through a social media minor will prepare you to use social media strategically in any nearly any industry.

Social media and marketing careers

You’ll develop as a strong content creator with the strategy and skills to pursue a wide range of career opportunities, including social media marketing, content strategy, public relations, and more.

A firm foundation

As you gain a firm foundation in marketing, business, and communication skills that will help you meet your career goals.

Skills for any career

Along with business skills, you’ll expand your critical thinking, clear writing, and creative problem-solving skills to be prepared for most roles.

Apply your faith to your career

As you wrestle with important questions and study from a Christian perspective, you’ll be well-equipped to let your faith fuel your career.

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Start your journey

Explore Bethel for yourself

Visiting campus is the best way to learn about Bethel and our majors. As you try out academic and campus life at Bethel, you can attend a class, chat with students, meet professors and coaches, tour campus, and get a taste of life in our program.

Schedule a visit

Faculty mentors

Meet your professors

You’ll learn alongside faculty who are distinguished scholars and faithful Christians. They’ll know you by name and invest in your success. And in our state-of-the-art business space, you’ll find a large lounge space, huddle rooms, and interactive classrooms where you can connect with classmates and professors every day.

Department of Business


Location

Robertson Center (RC) 310

Contact

Mary Ann Harris

Bethany Opsata

Mary Ann Harris

Mary Ann Harris

Professor of Business

Bio >

Bethany Opsata

Bethany Opsata

Associate Professor of Business

Bio >

Shyla Allard

Shyla Allard

Assistant Professor of Business

Bio >

Mauvalyn Bowen

Mauvalyn Bowen

Professor of Business

Bio >

Michael Disher

Michael Disher

Assistant Professor of Economics

Bio >

Leo Gabriel

Leo Gabriel

Professor of Business

Bio >

Brian Holland

Brian Holland

Associate Professor of Business

Bio >

Jeff Jacob

Jeff Jacob

Professor of Economics

Bio >

Joyce LeMay

Joyce LeMay

Associate Professor of Business

Bio >

Andrew Paine

Andrew Paine

Associate Professor of Business

Bio >

Shawn Sauve

Shawn Sauve

Associate Professor of Business

Bio >

Stephen Whiting

Stephen Whiting

Associate Professor of Business

Bio >

Drew Whitson

Drew Whitson

Associate Professor of Business

Bio >

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Diana Dutcher

Adjunct Instructor of Business

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Tracy Harris

Adjunct Instructor of Business

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Julie Hedlund

Julie Hedlund

Adjunct Associate Professor of Business

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Paul Ives

Adjunct Instructor of Business

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Logan Kix

Adjunct Instructor of Business

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Daniel Meyer

Adjunct Instructor of Business

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Richard Olson

Richard Olson

Adjunct Instructor of Business

Bio >

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Lisa Sellner

Adjunct Instructor of Business

Bio >

Greg Bourland

Greg Bourland

Adjunct Instructor of Business

Bio >

Judy Jones

Judy Jones

Adjunct Instructor of Business

Bio >

Gregg Lindberg

Gregg Lindberg

Adjunct Instructor of Business

Bio >

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David Danforth

Associate Professor of Business Emeritus

Bio >

Nikki Daniels

Nikki Daniels

Associate Professor of Organizational Leadership Emerita

Bio >

Chuck Hannema

Chuck Hannema

Associate Professor of Business Emeritus

Bio >

Bruce Olsen

Bruce Olsen

Associate Professor of Business Emeritus

Bio >

Bethel rates as a top 100 best college value.

- Kiplinger’s Best College Values

3

department graduates have won the Foreign Language Student Teacher of the Year award granted by the Minnesota Council on the Teaching of Languages and Cultures

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Accessible education

Tuition and financial aid

We want you to understand from the beginning what a Bethel education costs. That’s why we made it simple. Beginning in the 2025-26 academic year, tuition for the College of Arts & Sciences will be $25,990—down from $44,050. This more accurately reflects what you can expect to pay, empowering you to make informed decisions and become who you're meant to be.

Estimate your cost today

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Become A Bethel Student

Apply now

You belong at Bethel. If you're ready to see who you could become, start your free application today.

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Find your fit

Explore related programs

This flexible minor will complement almost any major you choose. Here are a few examples:

Explore the full lists:

Majors and minors Preprofessional programs Endorsements