With a social media minor, you’ll gain the skills and knowledge to understand social media trends and develop effective strategies for businesses and organizations.
By minoring in social media, you will gain a competitive edge in the job market, as employers are increasingly seeking professionals with expertise in this field. This interdisciplinary minor combines skills and lessons from the Department of Communication Studies and the Department of Business, preparing you to enter the workplace with an understanding of multiple perspectives. This minor can be a valuable addition to any major, providing you with a clearly identifiable skillset and enhancing your marketability.
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Connect with a counselor
They’ll answer your questions, connect you with professors, and help you find the right time to visit campus. They’ll be there every step of the way to help make applying to Bethel as smooth as possible.
Courses and skills
What skills will I develop?
As you explore business, you’ll gain essential and adaptable skills to help organizations meet their goals and connect with audiences.
A strong foundation in marketing
Acquire a base of well-rounded marketing skills that will prepare you for diverse roles for for-profit and nonprofit organizations.
Develop strategic social media strategies
Learn to develop effective social media strategies to engage audiences and achieve business objectives across various platforms.
Craft compelling social media copy
You’ll learn to write compelling social media copy tailored to different platforms and audiences.
Create engaging visual content
Discover how to create visually appealing content that grabs attention and drives engagement on social media platforms.
Implement SEO practices
Gain expertise in implementing SEO best practices to optimize social media content for greater visibility and reach online audiences effectively.
Academic plans
Map out your time at Bethel—from day one to your diploma. Your course schedule is designed to help you grow, gain skills, and become who you’re meant to be.
Learning opportunities
What experiences will I have?
Hands-on learning is at the core of all Bethel majors and minors. You’ll find numerous opportunities to get involved, apply what you’ve learned, and gain experience—all in a community where you belong.
Practical application
Apply classroom lessons by completing an internship, working with clients on a capstone project, and preparing tax returns for individuals and families in need. And you can participate in clubs and activities like the Royals Investment Fund, the Chartered Financial Analyst Challenge, the Innovation Scholars program, and more.
Valuable connections
Pursue opportunities to grow as a business through student-led groups like BBEA. You’ll also build your network and gain mentorship through our alumni network through BethelBiz, Women in Business events, and more.
Study abroad
Learn firsthand about the global economy. Examine how businesses like advertising agencies, banks, accounting firms, manufacturing facilities, and multinational corporations operate across borders.
Real-world impact
How will a social media minor help my career goals?
The content planning and creation skills you gain through a social media minor will prepare you to use social media strategically in any nearly any industry.
Social media and marketing careers
You’ll develop as a strong content creator with the strategy and skills to pursue a wide range of career opportunities, including social media marketing, content strategy, public relations, and more.
A firm foundation
As you gain a firm foundation in marketing, business, and communication skills that will help you meet your career goals.
Skills for any career
Along with business skills, you’ll expand your critical thinking, clear writing, and creative problem-solving skills to be prepared for most roles.
Apply your faith to your career
As you wrestle with important questions and study from a Christian perspective, you’ll be well-equipped to let your faith fuel your career.
Start your journey
Explore Bethel for yourself
Visiting campus is the best way to learn about Bethel and our majors. As you try out academic and campus life at Bethel, you can attend a class, chat with students, meet professors and coaches, tour campus, and get a taste of life in our program.
Faculty mentors
Meet your professors
You’ll learn alongside faculty who are distinguished scholars and faithful Christians. They’ll know you by name and invest in your success. And in our state-of-the-art business space, you’ll find a large lounge space, huddle rooms, and interactive classrooms where you can connect with classmates and professors every day.
Accessible education
Tuition and financial aid
We want you to understand from the beginning what a Bethel education costs. That’s why we made it simple. Beginning in the 2025-26 academic year, tuition for the College of Arts & Sciences will be $25,990—down from $44,050. This more accurately reflects what you can expect to pay, empowering you to make informed decisions and become who you're meant to be.
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You belong at Bethel. If you're ready to see who you could become, start your free application today.
Find your fit
Explore related programs
This flexible minor will complement almost any major you choose. Here are a few examples:
Explore the full lists:
