Why should I study business analysis and analytics?

Data gathering is the fastest growing area of business, and with that growth comes a higher demand for those with an understanding of business principles. This emphasis can stand alone for those interested in consulting or specializing in one of the disciplines within business analysis and analytics. You can also pair this emphasis with another emphasis to distinguish the quantitative, analysis, and project management skills developed within this program.

What can I do with this degree?

Some common job titles for those going into fields related to business analysis and analytics include:

• Business analyst
• Marketing strategist
• Consultant
• IT project management
• Data analyst (could include specialties in economics, finance, marketing, HR, and accounting)

What skills will I develop?

• Quantitative skills
• Data mining and big data applications
• Statistical modeling
• Trend analysis
• Computer applications
• Critical thinking
• Financial analysis
• Project management
• Strategic thinking
• Requirements management and customer development
• Facilitation
• Communication and influencing skills

You’ll also have the opportunity to participate in the R.E.A.L. Experience—a program specifically designed to help you gain the relevant, hands-on experience employers desire—so that when you graduate, you’ll be as impressive in practice as you are on paper.

What unique experiences or opportunities will I have?

• Case studies using real world data and business applications
• An internship to connect classroom learning to practical experience
• Bethel sends a team to the Midwest Undergraduate Data Analytics Competition

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Upcoming Events

JUNE 14 2022

Bethel Business Academy

8 a.m.

Bethel Business Academy connects high school students who are interested in a business career with expert faculty and local business professionals in a university setting.

JUNE 15 2022

Bethel Business Academy

8 a.m.

Bethel Business Academy connects high school students who are interested in a business career with expert faculty and local business professionals in a university setting.

JUNE 16 2022

Bethel Business Academy

8 a.m.

Bethel Business Academy connects high school students who are interested in a business career with expert faculty and local business professionals in a university setting.

Bethel really prepared me...having a liberal arts education was beneficial because it made me well rounded. [Businesses] look for people with all sorts of different backgrounds and leadership experience. Bethel encourages people to get involved.

Nicole (Nettleton) Willenbring '12
Current job: Business Analyst, Target Corporation

As a Christian in the workplace, I am able to connect with people on a different level. I know my reason for being there and do my part to create an encouraging work environment for my coworkers. I hope my attitude is a positive example observable through the way I make decisions, treat my clients, and strive for excellence every day.

Andrew Vennerstrom '07
Current job: Customer Account Manager, Frozen Organic Products, General Mills

While interviewing with a Bethel alum for a position at UnitedHealth Group, the interviewer asked me to consider joining the International Audit department instead of the position for which I had applied. At the time, I had next to no idea what working in International Audit entailed! That same Bethel alum also connected me to the Healthcare Reform opportunity three years later. So, it’s safe to say that my career path was undeniably influenced by Bethel and this wonderful alum who decided to take a chance on me – not just once, but twice.

Chin-Chin Lin '09
Current job: Project Manager, Health Care Reform Implementation, UnitedHealth Group

I’m so grateful for my Bethel experience! I cultivated deep friendships and had wonderful leadership and spiritual development opportunities. Combined with, the learning experience and faculty relationships through the Communications and Business departments, it all prepared me for great leadership opportunities.

David Horsager '95, GS'07
Current job: Author, Speaker, Consultant and CEO, Horsager Leadership, Inc.