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Business: Business Analysis and Analytics

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Business analysis and analytics has applicability in a wide range of careers. Today, businesses rely on quantitative analysis and modeling to make wise decisions that improve outcomes and organizational effectiveness.

Why should I study business analysis and analytics?

Data gathering is the fastest growing area of business, and with that growth comes a higher demand for those with an understanding of business principles. This emphasis can stand alone for those interested in consulting or specializing in one of the disciplines within business analysis and analytics. You can also pair this emphasis with another emphasis to distinguish the quantitative, analysis, and project management skills developed within this program.

What can I do with this degree?

Some common job titles for those going into fields related to business analysis and analytics include:

  • Business analyst
  • Marketing strategist
  • Consultant
  • IT project management
  • Data analyst (could include specialties in economics, finance, marketing, HR, and accounting)

What skills will I develop?

  • Quantitative skills
  • Data mining and big data applications
  • Statistical modeling
  • Trend analysis
  • Computer applications
  • Critical thinking
  • Financial analysis
  • Project management
  • Strategic thinking
  • Requirements management and customer development
  • Facilitation
  • Communication and influencing skills

You’ll also have the opportunity to participate in the R.E.A.L. Experience—a program specifically designed to help you gain the relevant, hands-on experience employers desire—so that when you graduate, you’ll be as impressive in practice as you are on paper.

What unique experiences or opportunities will I have?

  • Case studies using real world data and business applications
  • An internship to connect classroom learning to practical experience
  • Bethel sends a team to the Midwest Undergraduate Data Analytics Competition

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