Why should I study marketing?

Marketing is a dynamic field that allows businesses to respond effectively to the needs and wants of consumers in the marketplace both domestically and globally. An emphasis in marketing applies to jobs in diverse fields, and can lead to careers in marketing communication, product management, market research, communications, sales, management, or consulting, among others.

Marketing can account for one of the largest expenditures in a business and the field is in high demand. Businesses and organizations need marketing experts who can put in place their strategic marketing programs and respond to changing needs. Industries also want to understand consumer and buyer behavior in our changing marketplace. These opportunities make marketing a versatile emphasis for business and a dynamic field in which to work.

What can I do with this degree?

Many careers are available to those with marketing skills. In our courses, we provide the tools to weave social media into marketing strategies so you’re prepared for all types of marketing in today’s economy. Some positions could include:

• Product management
• Market research
• Advertising
• Promotion
• Consumer insights
• Sales
• Social media management
• Market analysis

What skills will I develop?

• Analytical thinking
• Marketplace analysis
• Marketing communications planning and implementation
• How to gather consumer data (SPSS)
• Quantitative and qualitative research
• Predictive buying
• Exposure to eye tracking and sensory technology
• Marketing strategy
• Social media/SEO analysis beginning skills
• Consumer insights and analysis
• Communication skills including business writing and project management
• Leadership and management
• Presentation delivery individually and in groups

You’ll also have the opportunity to participate in the R.E.A.L. Experience—a program specifically designed to help you gain the relevant, hands-on experience employers desire—so that when you graduate, you’ll be as impressive in practice as you are on paper.

What unique experiences or opportunities will I have?

• An opportunity to lead and manage a real-life client project in a marketing area of interest. Projects have ranged from non-profits to Fortune 500 enterprises to family-run businesses. Output has spanned marketing strategy, web development, market research, sales planning among many others.
• An internship to connect classroom learning to practical experience
• Exposure to leaders of corporations and non-profit organizations. Executives come to our classes as guest lecturers to provide an insiders’ look into Minnesota’s thriving business landscape and how to develop marketing plans for global and domestic target markets.
• Real-world case studies and market research consulting projects which are developed individually and in small group settings.

Recent News

Bethel Students Gain Experience Through Innovation Partners

May 12, 2022 | Noon

Q&A With Bethel’s Student Body President and Vice President

January 14, 2022 | 9 a.m.

A Humanitarian Crisis That Hits Close to Home

November 29, 2021 | 12:15 p.m.

Upcoming Events

JUNE 14 2022

Bethel Business Academy

8 a.m.

Bethel Business Academy connects high school students who are interested in a business career with expert faculty and local business professionals in a university setting.

JUNE 15 2022

Bethel Business Academy

8 a.m.

Bethel Business Academy connects high school students who are interested in a business career with expert faculty and local business professionals in a university setting.

JUNE 16 2022

Bethel Business Academy

8 a.m.

Bethel Business Academy connects high school students who are interested in a business career with expert faculty and local business professionals in a university setting.

Bethel really prepared me...having a liberal arts education was beneficial because it made me well rounded. [Businesses] look for people with all sorts of different backgrounds and leadership experience. Bethel encourages people to get involved.

Nicole (Nettleton) Willenbring '12
Current job: Business Analyst, Target Corporation

While interviewing with a Bethel alum for a position at UnitedHealth Group, the interviewer asked me to consider joining the International Audit department instead of the position for which I had applied. At the time, I had next to no idea what working in International Audit entailed! That same Bethel alum also connected me to the Healthcare Reform opportunity three years later. So, it’s safe to say that my career path was undeniably influenced by Bethel and this wonderful alum who decided to take a chance on me – not just once, but twice.

Chin-Chin Lin '09
Current job: Project Manager, Health Care Reform Implementation, UnitedHealth Group

I’m so grateful for my Bethel experience! I cultivated deep friendships and had wonderful leadership and spiritual development opportunities. Combined with, the learning experience and faculty relationships through the Communications and Business departments, it all prepared me for great leadership opportunities.

David Horsager '95, GS'07
Current job: Author, Speaker, Consultant and CEO, Horsager Leadership, Inc.

As a Christian in the workplace, I am able to connect with people on a different level. I know my reason for being there and do my part to create an encouraging work environment for my coworkers. I hope my attitude is a positive example observable through the way I make decisions, treat my clients, and strive for excellence every day.

Andrew Vennerstrom '07
Current job: Customer Account Manager, Frozen Organic Products, General Mills