Become who you’re meant to be. While earning a B.A. in Business with a marketing emphasis, you’ll gain the skills to work in a vital field that helps businesses meet consumer demands locally and globally. You’ll be equipped to pursue diverse job opportunities in areas like communication, product management, sales, and more. As you develop practical skills and deepen your faith, you’ll be prepared to serve a variety of organizations—and launch a career that makes a meaningful impact.
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Connect with a counselor
They’ll answer your questions, connect you with professors, and help you find the right time to visit campus. They’ll be there every step of the way to help make applying to Bethel as smooth as possible.
Courses and skills
What skills will I develop?
As you gain the skills and knowledge for a successful and fulfilling career. You’ll gain hands-on experience in market research, social media management, and strategic planning, preparing you for diverse roles such as product management, advertising, and market analysis.
A strong foundation in business
Acquire a base of well-rounded skills that will prepare you for diverse roles in the business world. As part of your coursework, you’ll become certified as a Microsoft Office Specialist in Word, PowerPoint, and Excel.
Analytical and research skills
You'll learn to think analytically and conduct both quantitative and qualitative research. Understand how to gather consumer data using tools like SPSS and develop predictive buying strategies to stay ahead of market trends.
Marketing strategy and communications
Plan and implement marketing communications, develop strong marketing strategies, and gain insights into consumer behavior with advanced techniques like eye tracking and sensory technology.
Social media and SEO proficiency
Build skills in social media and SEO analysis to effectively reach and engage your target audience in today’s digital landscape.
Leadership and management
Strengthen leadership and management abilities through practical experience in business writing, project management, and delivering presentations.
Academic plans
Map out your time at Bethel—from day one to your diploma. Your course schedule is designed to help you grow, gain skills, and become who you’re meant to be.
Learning opportunities
What experiences will I have?
Hands-on learning is at the core of all Bethel majors. That means you’ll find numerous opportunities to get involved, apply what you’ve learned, and gain experience. And Bethel’s size and vibrant community will allow you to pursue ways to get involved right away.
Practical application
Put your skills into practice by completing an internship, working with clients on a capstone project, and preparing tax returns for individuals and families in need. You can also participate in opportunities like the Royals Investment Fund, the Chartered Financial Analyst (CFA) Challenge, the Innovation Scholars program, the Deloitte Case Competition, and the Midwest Undergraduate Data Analytics Competition (MUDAC).
Valuable connections
Pursue opportunities to grow as a business through student-led groups like BBEA. You’ll also build your network and gain mentorship through our alumni network through BethelBiz, Women in Business events, and more.
Opportunities to travel
Learn firsthand about the global economy. Examine how businesses like advertising agencies, banks, accounting firms, manufacturing facilities, and multinational corporations operate across borders.
Real-world impact
What can I do with a business: marketing degree?
A business: marketing degree is a great gateway into numerous career opportunities as you’ll gain the tools for jobs in diverse fields. The degree can lead to careers in marketing communication, product management, market research, communications, sales, management, and consulting, among others.
Product management
Pursue a career overseeing the development and lifecycle of products. You'll work on everything from concept to market launch, ensuring products meet consumer needs and stand out in the marketplace.
Market research and consumer insights
Dive into market research to understand consumer behavior and trends. You'll be equipped to gather and analyze data to provide valuable insights that help shape marketing strategies and business decisions.
Advertising and promotion
Prepare for a career creating compelling campaigns to promote products and services for a variety of organizations. You'll have the tools to develop strategies to capture attention, engage audiences, and drive sales through various media channels.
Social media management and market analysis
Manage social media platforms to build brand presence and engage with customers. You'll also conduct market analysis to assess competition, identify opportunities, and refine marketing strategies for better results.
Start your journey
Explore Bethel for yourself
Visiting campus is the best way to learn about Bethel and our majors. As you try out academic and campus life at Bethel, you can attend a class, chat with students, meet professors and coaches, tour campus, and get a taste of life in our program.
Faculty mentors
Meet your professors
You’ll learn alongside faculty who are distinguished scholars and faithful Christians. They’ll know you by name and invest in your success. And in our state-of-the-art business space, you’ll find a large lounge space, huddle rooms, and interactive classrooms where you can connect with classmates and professors every day.
Student Support
Your support team
At Bethel, you’ll experience a community where you belong. And that means you’ll be able to access numerous tools for your academic success—tutoring, mentors, study help, and more.
Career coaching and preparation
A dedicated team is here to empower you to lead a purposeful life. Career coaches will help you build a resume, pursue internships and jobs, and provide support at every step of the way.
Academic advising
No matter your goals, you’ll find support from your advisor. They’ll help you plan your courses and will provide support as you complete your degree and start a successful career.
Tutoring and academic support
The Academic Enrichment and Support Center (AESC) will be your first stop for academic support. You’ll find help in building study skills, academic counseling, and more.
Faith formation
As you develop your faith, you’ll have support from our Campus Ministries team. From Chapel to Bible studies, you’ll have numerous opportunities to explore and grow in your faith.
Accessible education
Tuition and financial aid
We want you to understand from the beginning what a Bethel education costs. That’s why we made it simple. Beginning in the 2025-26 academic year, tuition for the College of Arts & Sciences will be $25,990—down from $44,050. This more accurately reflects what you can expect to pay, empowering you to make informed decisions and become who you're meant to be.
Become A Bethel Student
Apply now
You belong at Bethel. If you're ready to see who you could become, start your free application today.
Find your fit
Explore related programs
Bethel’s small size, strong community, and liberal arts focus allows you to personalize your education by adding additional majors or minors. In fact, about 30% of students double major—and many pursue degrees in vastly different disciplines.
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